Whom You Know: MIAMI BEACH INTERNATIONAL FASHION WEEK HIGHLIGHTS INCLUDE SOME 56 DESIGNERS FROM 22 COUNTRIES AND RESULTS FOR EMERGING INTERNATIONAL DESIGNER COMPETITION

Tuesday, January 11, 2011

MIAMI BEACH INTERNATIONAL FASHION WEEK HIGHLIGHTS INCLUDE SOME 56 DESIGNERS FROM 22 COUNTRIES AND RESULTS FOR EMERGING INTERNATIONAL DESIGNER COMPETITION

Announcing the 13th Annual Miami Beach International Fashion Week™ (MBIFW), the largest Latin American and international fashion event in the United States. Presented by Moroccanoil, the newly rebranded production will take place March 3 - 6, 2011 at the Miami Beach Convention Center Hall A. The venue will be transformed into a state of the art "Fashion City" built to house all fashion shows, exhibitions and sponsor lounges as the world's fashion elite flock to Miami Beach to participate in this world class event.

MBIFW offers an array of story opportunities involving emerging fashion trends, musical artists, celebrity sightings, exciting cuisine, South Florida tourism, and international business. For example, the winners of the 4th annual Emerging Designer Competition will be announced. One finalist will be named International Emerging Designer of the Year.

“Every year, MBIFW consistently brings the best in international and Latin fashion, beauty, music, cuisine and art to the forefront of the American fashion scene,” said Beth Sobol, President of Miami Beach International Fashion Week. “We anticipate more than 600 members of press from almost every corner of the globe in attendance.”

Sobol said reporters would have greater access this year, as journalists are invited to attend exclusive media conferences to meet and interview designers showing each night.

MBIFW would also add a new element in 2011 - a bridal component with a fashion show and pavilion of “wedding necessities” to help promote Miami and the Beach as a wedding destination.

With a crossover of international cultures from around the world including Spain, India, Italy, Canada, Malaysia, Pakistan, Lebanon, United Arab Emirates, Australia, Eastern Europe, the Caribbean, Mexico and all countries throughout South and Central America, designers will present their latest collections in women's day and evening wear, men's wear, swimwear, jewelry and accessories with hundreds of international media, jet-setters and fashion royalty arriving to attend the shows. In fact, last year’s production featured 58 talented designers from 22 countries.

MBIFW closes with the Miami Moda & Music Awards®, a celebrity fashion and entertainment awards show featuring special guest designers, awards for fashion week participants, and international recording artists.

The Culinary Arts Café sponsored by Whole Foods Market, Stella Artois, A Joy Wallace Catering and Johnson & Wales University will feature a different celebrity chef each night preparing a fashionable tasting menu reflecting the countries and cultures of the designers showing during the event. Each course will be accompanied with a different wine pairing to further compliment the dish.

About Moroccan Oil
Moroccanoil, the originator and category leader of luxury professional argan oil-infused styling, finishing and conditioning products for hair, has become a runaway hit among fashion and beauty insiders and has generated a cult following among editorial, fashion, celebrity, film and television stylists as well as their celebrity clients. Moroccanoil’s argan oil is harvested under a free trade program, which provides substantial socio-economic support to thousands of families in the Southern region of Morocco. Revenue from this project provides income to families and helps improve the working conditions of rural women. Moroccanoil products are found in fine salons nationally and internationally. Consumers can find the nearest salon by visiting www.moroccanoil.com

About Miami Beach International Fashion Week
Beth Sobol, President of Sobol Fashion Productions, Inc., founded Miami Beach Fashion Week® in 1999 following a successful career as an international fashion model. She has worked with some of the fashion world’s most influential designers and producers and launched Miami Fashion Week to provide a platform for designers from Latin America to gain international exposure. During the past 12 years, MBIFW has evolved into one of the world’s premier fashion events spotlighting designers from Europe, USA and Canada, the Caribbean, Middle East and Asia as well as the largest showcase of Latin American design talent in the United States. For more information visit: www.miamifashionweek.com

About The Miami Fashion Week Foundation
The Miami Fashion Week Foundation, Inc. is a § 501(c)(3) independent, not-for-profit organization formed as the entity to generate funds and accept corporate and private contributions for charitable and philanthropic initiatives. Operating year-round, the foundation hosts a variety of fundraisers to raise scholarship funds that benefit the emerging designers and students studying fashion design, fashion photography, film and graphic arts involved with the Miami Fashion Week™ competitions. Among other exciting prizes including mentoring and study abroad programs, the competition winners will receive a cash prize from the MFW Scholarship Fund as part of their award.

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