READ THIS: UNTHINKING The Surprising Forces Behind What We Buy by Harry Beckwith
Oooooo! Look at page 22! Subconsciously Peachy Deegan must know all these marketing tricks including the positive response the “oo” sound gets; look at our name: Whoooooom Yooooouu Know! Then the power of the word YOU is discussed on page 151.
We hope you are excited to see this reviewooo!
And what does the author think of the long e? Peachy Deegan will have to find out!
We also think you read Whom You Know because “You’re worth it.”
Obviously at Whom You Know,we have quite a lot of interaction with the consumer market so we found Unthinkable quite thought-provoking! We are totally aware that everything is not what it may seem from the outside, which is why we personally test every single thing we write about, contrary to many who just take a picture and copy the press release…we only are interested in recommending the very best to you.
We don’t know if everyone loves surprises as much as this book suggests…but we do agree that telling stories is key as Ronald Reagan did. We love the Nike waffle iron story. And who knew that Greyhound actually owns Bolt Bus?
As mentioned in the book, vanity plates are influential and really key to anyone with any kind of personality worth knowing. We do love vanity plates-just look at our column dedicated to them:
Familiarity breeds numbness, that is true; you need to be able to reinvent yourself which we think many brands do, successfully. Just look at how Swifty’s is staying young with The Peachy Deegan.
Ever wanted to know about optimism in America and the crypt of Marilyn Monroe? Read Unthinking.
Unthinking explores the psychology behind consumer choices which are of course heavily influenced by appearances. From stereotyping to beauty to basing choices on the price scale, Unthinking will get you thinking and we recommend reading it!
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From the author of bestselling business books such as Selling the Invisible and What Clients Love comes UNTHINKING: The Surprising Forces Behind What We Buy in which internationally acclaimed marketing guru Harry Beckwith applies his own unique research, analysis and anecdotes to explain some of the most counterintuitive consumer behavior. The book sets out to solve why we routinely make buying decisions without consciously thinking them through, and what the forces are that drive us to choose one product over another.
After three decades of market research and working with hundreds of businesses worldwide, Harry pinpoints the three major sources that influence our choices: our childhood, our culture, and our eyes. The essential questions Harry sets out to answer are, to paraphrase Don Draper's character on the hit show Mad Men, “What do people want?” and “What is the new American psyche, and how do America's shrewdest marketers tap it?”
Similar questions and topics covered in the book include:
· What one thing did the Beatles, Malcolm Gladwell and Nike all notice about us that helped them win us over?
· Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbucks?
· What do Howard Hughes and 50 Cent have in common, and what do they tell us about our desires?
Drawing from dozens of disciplines, Harry Beckwith answers these questions and more with some surprising, even startling, truths and discoveries about what motivates us.
ABOUT THE AUTHOR
HARRY BECKWITH is the bestselling author of five books and heads Beckwith Partners, a marketing firm that advises twenty-four Fortune 200 clients and dozens of venture-capitalized start-up’s on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is an Oregon native, and currently resides in Minneapolis.
