Whom You Know: Miss Evelyn’s Wild Ride in a Chevrolet Camaro Most-Watched Television Ad of All Time

Friday, February 11, 2011

Miss Evelyn’s Wild Ride in a Chevrolet Camaro Most-Watched Television Ad of All Time

According to Nielsen, Chevrolet’s spot for the Camaro made history during Super Bowl XLV was the most-watched television advertisement of all time.

Nielsen estimates that 119,638,000 people watched the Camaro spot, where two guys narrate their vision of the perfect ad for America’s best-selling sports car. Additionally, “Miss Evelyn’s Wild Ride” spot has garnered more than 1 million views on YouTube.

Previously, the record holder for the most-watched ad was a Doritos commercial from 2010, with 116 million viewers.

“The Super Bowl is clearly a great opportunity to reach a large audience,” said Kevin Mayer, director, Chevrolet Advertising and Sales Promotion. “The challenge is to tell a story that captures their imaginations, and increases their consideration of your brand. Based on the results we have seen, I think Chevrolet successfully met that challenge during Super Bowl XLV.”

According to Edmunds Auto Observer, the Super Bowl ads increased consumer consideration for the Camaro by 69 percent, while overall consumer consideration for the Chevrolet brand surged 20 percent.

Other Chevrolet ads that debuted during the Super Bowl included:

“Misunderstanding,” highlighting the Cruze Eco
“Discovery,” highlighting the Volt
“Tommy,” highlighting the Silverado HD
“Status,” highlighting the Cruze

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About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com.

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