Whom You Know: AVIÓN TEQUILA LAUNCHING IN NEW YORK AND CALIFORNIA ANNOUNCES KEY EXECUTIVE APPOINTMENT

Friday, March 4, 2011

AVIÓN TEQUILA LAUNCHING IN NEW YORK AND CALIFORNIA ANNOUNCES KEY EXECUTIVE APPOINTMENT

Jenna Fagnan, President of Avión Tequila LLC, announced today the appointment of distributors in the premier tequila markets of New York and California. The Company’s launch is scheduled for early July. Empire Merchants, a division of The Charmer Sunbelt Group has been appointed as distributor for New York and Young’s Market Company has been appointed as distributor for the state of California. “Avión Tequila is privileged to be represented by these two, industry recognized, best in class distributors,” said Ms. Fagnan.

"We at Empire Merchants are very excited to represent Avión Tequila,” said Lloyd Sobel, CEO of Empire Merchants. “With its excellent packaging, fine liquid and a very
exciting go-to-market strategy, Avión Tequila has the potential to be a real winner.”

“Young’s Market Company is excited and honored to have been selected as Avión Tequila’s distribution partner in the California market,” said Chris Underwood, CEO of Young’s. He continued, “Avión Tequila is truly a unique product with a very bright future.”

Fagnan also announced the appointment of tequila industry veteran John Bilello to the position of Executive Vice President of Sales. Bilello joins Avión Tequila after having served most recently as Senior Vice President Global Sales & Marketing for Tequila Milagro. Prior to Milagro, Bilello spent 18 years holding numerous senior positions at Seagram Co, Ltd.

“We are thrilled to have John Bilello join us at Avión Tequila and know that his passion, work ethic, vast industry expertise and experience will be an invaluable addition to the Avión Tequila team,“ stated Fagnan.

“I am excited to be part of this special and unique company. Avión Tequila pairs a sophisticated smooth taste profile and brand image with a proven, entrepreneurial team of spirits and luxury brand professionals,” said Bilello.

Avión Tequila is produced from only the finest Blue Weber Agave found in the very highest regions of Jalisco, Mexico. The plants in this region are the most coveted agave for tequila production due to their rich mineral content and distinct quality and character. The unusually smooth taste profile of Avión Tequila begins with the ideal product formulation that comes to life through slow roasting the agave in brick ovens, followed by a unique small batch distillation and culminates in a proprietary filtration process coined “ultra-slow filtration.” During this process the flavors become firmly set to Avión Tequila’s specification at an exact moment called the “Moment of Elevation.”

Avión Tequila is available in Silver, Reposado and Añejo expressions, with each offering a distinctly smooth, yet flavorful taste profile:

Avión Silver features an intense agave aroma with herbal tinges of mint and rosemary, delicate hues of flowers and black pepper and hints of grapefruit and pineapple. It is crisp and clean, well balanced and exceptionally smooth.

Avión Reposado, which is aged six months in oak barrels, has a roasted agave presence, notes of cherry, pear, and peach, flower hues of rose petals and tinges of herbs. Its oak aroma is elegant with hints of caramel and vanilla. It is extremely well balanced and sophisticated.

Avión Añejo is an aged tequila, spending two years in American oak casks. It features hints of vanilla, caramel, coconut and maple, intense tones of roasted agave, delicate tinges of mint and rosemary and fruity aromas of peach and cherry. It is extraordinarily harmonious, rich and exquisite.

Said founder Ken Austin, “It is a primary focus of the Company to bring together a world class management team working with best of breed distributors. With the addition of John Bilello as the EVP of Sales, and the appointing of Empire Merchants in New York and Young’s Market Company in California, I am certain that Avión Tequila is poised for great success. We are hours away from the launch of Tequila Avión, which is the culmination of a long journey. Now our team will work tirelessly to get our brand into the mouths, hearts and minds of consumers.”

About Avión Tequila

Avión Tequila is the ultra premium tequila that defines a new standard of quality and taste - “Taste Elevated.” Produced by fifth generation agave growers from among the finest Blue Weber agave found in the highest regions of Jalisco, Mexico, Avión Tequila’s distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the agave and an ultra-slow filtration process which creates an unusually smooth taste profile. Avión Tequila is available in Silver, Reposado and Añejo varietals. To learn more please visit www.TequilaAvión.com and Facebook; Tequila Avión.

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