Whom You Know: Chevrolets Tweet to SXSW Using Futuristic OnStar Technology 40 Bloggers Participate in the Chevrolet and OnStar Road Trip Challenge

Wednesday, March 9, 2011

Chevrolets Tweet to SXSW Using Futuristic OnStar Technology 40 Bloggers Participate in the Chevrolet and OnStar Road Trip Challenge

OnStar-equipped Chevrolet vehicles will come to life and join the social conversation by posting updates to dedicated Twitter accounts as they travel to South by Southwest (SXSW) in Austin this week. Used for the first time in external testing, the tweeting cars along with their blogger drivers will tell their own stories of the Chevrolet and OnStar Road Trip Challenge to SXSW.

Ten teams of four bloggers will represent their city on the excursion. Equipped with OnStar Directions and Connections service, a mobile phone loaded with OnStar mobile apps and Autonet Wi-Fi units for passengers, teams will document their experiences as they travel from all directions doing good deeds and raising money for Adopt-A-Classroom through their social media outreach. The hope is the Chevrolet vehicles will build a social following along with their teams during the March 8-10 road trip.

“We are excited to make a number of our advanced OnStar social media interaction technologies exclusively available to our road-trip bloggers and get their first-hand feedback,” said Nick Pudar, vice president of business development and planning, OnStar.

“While it will be fun to see the cars join the conversation, the tweeting car demonstrates the potential we see for software that uses social media tools to create intelligent, customized mobility services that interpret drivers’ intent and help them to access highly relevant and personalized information in the vehicle.”

During the road trip, the drivers will have an exclusive opportunity to use and provide direct feedback on existing services like OnStar MyLink, a mobile application that provides remote vehicle connectivity to select 2011 Chevrolet vehicles. Bloggers will also review services that are in public testing including theVoice Communication App and Audio Facebook Updates. Through these tools, bloggers can send and receive text messages, Facebook updates and Twitter messages using only their voice so that they can keep their hands on the wheel and eyes on the road.

Get to know the Chevrolet and OnStar Road Trip Challenge to SXSW team line-up and vehicles through the dedicated Twitter hashtag #chevysxsw or through the following hashtags and handles:

Team	Team Hashtag	Car Twitter Handle
Chicago	#SxChiGirls	@ChevyChi
Columbus	#TeamCbus	@CbusChevy
Detroit (Team 1)	#MotownSXSW	@ChevyMotown
Detroit (Team 2)	#HighFiveSXSW	@DetroitChevy
Florida (varied cities)	#ChevysAngels	@SunnyChevy
Los Angeles	#SXSWAngels	@ChevyAngels
Omaha	#BuffettsBros	@Catchabuffett
New York	#NYCSXSW	@NYCChevy
Toronto	#TeamAutoFollow	@TorontoChevy
Vancouver	#EhTeam	@EhChevy

Visit www.onstarsxsw2011.appspot.com to access the Chevrolet and OnStar Road Trip Challenge Map to see where the teams are traveling and what the Chevrolets are tweeting about.

To learn more about OnStar innovations and future implications while at SXSW, join Nick Pudar as he moderates “The Connected Car: Driving Technology”, a SXSW interactive panel on March 11, at 5 p.m. CT. Panelists include: Joe Berry, consultant, Verizon; Jessica Steel, executive vice president of business and corporate development, Pandora; and Howard Wright, vice president of global business development, Qualcomm.

###

About OnStar

OnStar, a wholly owned subsidiary of General Motors, is the leading provider of connected safety and security solutions, value-added mobility services and advanced information technology. Currently available on more than 40 MY 2011 GM models, OnStar soon will be available for installation on most other vehicles already on the road through local electronics retailers, including Best Buy. OnStar safely connects its more than six million subscribers, in the U.S., Canada and China, in ways never thought possible. OnStar Stolen Vehicle Slowdown is a recipient of the 2010 Edison Award for Best New Product in the technology category. More information about OnStar can be found at www.onstar.com.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and connected mobility services including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/