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Wednesday, March 23, 2011

ETERNITY AQUA for Men by Calvin Klein Highly Recommended by Whom You Know

ETERNITY AQUA
Causal elegance, the refined side of the ETERNITY man
Self assured and masculine
Easy confidence and effortless charm…and perfect for spring, once it gets here!  Until then, Men of Manhattan and everywhere where Whom You Know can be read, this is what you need to get in the swing of spring even when you can't swing your golf clubs since it is snowing and sleeting!


The bottle and packaging
The bottle is the iconic ETERNITY for men bottle designed with a deep blue color scheme and a new logo treatment. The carton is a light blue inspired by the ocean, which complements the bottle.  We just love it and it inspires warm thoughts of the upcoming season!




Confident Sophisticated Relaxed
ETERNITY AQUA is inspired by the freshness of the ocean and elegance of a confident, refined man.
ETERNITY AQUA is a modern aquatic woody fragrance that leaves a lasting impression with a watery surge of chilled cucumber. The heart reflects the timeless elegance of lavender and draws you in with the warmth of sandalwood. Drenched green leaves run throughout the fragrance adding an aquatic depth.


The Notes:
Top: Chilled Cucumber, Citrus Cocktail, Water Lotus, Drenched Green Leaves

Mid: Szechuan Pepper, Mirabelle, Lavender, White Cedarwood
Dry: Sandalwood, Guaiac Wood, Patchouli, Musks



Whom You Know Highly Recommends Eternity Aqua for Men!  Peachy has worn Calvin Klein fragrances herself for about the last 20 plus years....but of course she does not wear the men's scents.



The advertising
The concept for ETERNITY AQUA is the refined side of the ETERNITY man, lounging outdoors with an effortless elegance. Sitting by the pool, gin and tonic in hand, or better yet, THE PEACHY DEEGAN MADE WITH STAR VODKA, relaxed and confident.


Advertising Specs
Creative Agency: Laird + Partners
Creative Director: Trey Laird
Talent: Ben Hill
Director/Photographer: David Sims
Stylist: Karl Templer
Hair/Makeup Artist: Garren / Diane Kendal
Location: Hamptons, NY



ETERNITY AQUA- available July 15, 2010 at department and specialty stores.
for more information please visit 

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