Whom You Know: Fashion Alert: Whom You Know Highly Recommends NiteSweatz!

Monday, March 14, 2011

Fashion Alert: Whom You Know Highly Recommends NiteSweatz!

Don't be mislead by the name-NiteSweatz is a line of cool, hip, thermo-regulating sleepwear, loungewear and intimates that wicks moisture and keeps bodies comfy and cool as temperatures rise. We heard about them at Coterie, and we are so glad we did!

Peachy has tried them out and cannot believe the incomparable comfort combined with the lightweight composition! They are absolutely ideal for travel and are totally non-frumpy. We liked the lace pant/tunic set in lilac and the fit was really generous. A small was a bit big on Petite Peachy and we are talking about the adult!

Who are they fab for?

• Warm-natured women seeking comfortable, stylish loungewear

• Hot sleepers who perspire at night due to climate or housing conditions

• Pregnant and nursing women who have night sweats due to hormone fluctuation

• Perimenopausal/menopausal women and chemotherapy patients affected by
hot flashes and night sweats

• Those with autoimmune disorders who use medications that cause night sweats

• Obese women suffering from increased body temperature

Where can NiteSweatz be purchased?

NiteSweatz are available at Intimacy stores and other fine retailers nationwide. They can also be
purchased online at www.nitesweatz.com. Suggested retail prices range from $18 to $152.

***

About NiteSweatz Moisture-Wicking Fabric

Here’s how the fabric works:

NiteSweatz fabrics introduce a permanent moisture transport technology as a result of a complex chemical process that grafts a moisture-seeking (hydrophilic) molecule to the surface of the moisture-repelling (hydrophobic) fibers. Each molecule draws moisture away from its neighboring molecule, spreading the moisture over as wide a surface area as possible, which speeds up evaporation. The result is a dry, warm, soft, silky fabric – perfect for luxurious sleepwear, loungewear and intimates!

NiteSweatz fabrics also have antimicrobial properties. By keeping the fabric dry, it denies bacteria the breeding ground it requires to develop. NiteSweatz also have soil-resistant properties. Dirt rests on a bed of hydrophilic molecules keeping it away from the core. The hydrophilic molecules attract and draw water and soap under the dirt allowing it to be easily lifted.

NiteSweatz should be cared for by washing in cold water with like colors and tumbling dry on a low setting. No bleach, fabric softeners or dryer sheets needed.

Lesley Hatfield

NiteSweatz Founder

NiteSweatz was realized when Lesley Hatfield, an exercise physiologist and licensed personal trainer, had a long-time client complain of night sweats due to perimenopause. Realizing the effectiveness of moisture-wicking fabric, she suggested her client sleep in her running gear. The rest is cool, dry history.

Since 2004, NiteSweatz thermo-regulating sleepwear, loungewear and intimates have been cooling ladies around the world with Lesley’s sharp, strategic oversight. Lesley pioneered the “technology sleepwear & intimates” category with personal funding and has consistently grown NiteSweatz 30 percent annually ever since.

Lesley is passionate about personal health and the connection between restful sleep and overall wellness. It’s very fitting that her motto is “Peace!” as she thrives on sharing inspiring information, products and energy for personal growth and wellbeing.

Before founding NiteSweatz, Lesley served as Program Coordinator for the Atlanta Athletic Club, where she built a loyal client base of both professional and non-professional athletes. In 1998, she founded Fitworks Inc., a wellness consulting company that promoted health and fitness in corporate America through 20-minute fitness breaks, personal training, fitness classes and seminars, health screenings, massage and fitness center design.

Lesley’s infectiously positive personality could be seen as a regular guest on CNBC’s “The Big Idea with Donny Deutsch.” She has also been personally featured by outlets such as Entrepreneur magazine, Atlanta Magazine, CBS News, Renew magazine and Washington Business Journal.

Lesley lives in Atlanta with her husband and son.

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