Whom You Know: GlobalFashionBrands.com launches virtual + physical Eco Pop-up Store for Earth Month

Thursday, March 31, 2011

GlobalFashionBrands.com launches virtual + physical Eco Pop-up Store for Earth Month | April 2011

In honor of Earth Month, Global Fashion Brands will host an eco pop-up store throughout the month of April, including a physical Pop-Up event in New York City as well as virtual location online, retailing only the best in eco/ethical fashions.

The online pop-up store will feature independent ethical brands ranging from ready-to-wear men's and womenswear to handbags and accessories. Keeping the earth in mind, 10% of all proceeds will go to the Red Cross, giving back to the relief efforts in Japan.

On Thursday, April 14th, Global Fashion Brands will host a physical Pop-Up event featuring eco-shopping and cocktails at the Nexus Townhouse (39 West 56th Street, 4th Floor) from 6pm - 9pm. Several eco brands will be on display and for sale including:Ailin, Chak Chel, Moonlight, Vella Mode, Boutique Ethique, Tammam, Elena Garcia and Tompkins Point.

Also joining the sustainable roster will be two non-profit collections that are ethical in more ways than one: Care For Kenya and Project Migration. In short, Care For Kenya has partnered with Show Me Your Mumu with proceeds giving back to an impoverished women's group in Kenya, and Project Migration's collection will go towards providing clean water and medical supplies in East Africa.

"Earth Month is a great time to highlight ethical fashion," says CEO Kerry Bannigan, "Not only to celebrate the brands that practice fair trade but also to remind consumers of the trends and wearable products within sustainable fashion." The virtual pop-up store will launch on April 1st at: www.globalfashionbrands.com/earthmonth.

For more information, visit: www.GlobalFashionBrands.com. For any press related inquiries or to RSVP to the event, please contact Alyson Campbell of AMP3 Public Relations via 646.827.9594 or gfb@AMP3pr.com.

About GlobalFashionBrands.com:
GlobalFashionBrands.com, which was launched by Nolcha in February 2011, is an intuitive online store front that connects savvy shoppers with independent designers from around the world. The site offers a unique opportunity for independents and retailers to create their own digital storefront, and fashion-forward consumers the opportunity to shop locally for international brands with a fully-customized user experience.

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