Whom You Know: Make-A-Wish and Lime Rock Park

Thursday, March 31, 2011

Make-A-Wish and Lime Rock Park

Lime Rock Park, the 55-year-old road racing facility in Northwest Connecticut, and Make-A-Wish Foundation of Connecticut, which is celebrating 25 years of granting wishes to children with life-threatening medical conditions,formalized a 2011 charitable partnership earlier this week. The two organizations will work side-by-side – on the track and off – in order to raise $100,000 to make 10 or more wishes “come true for children, enriching their lives with hope, strength and joy.”

Lime Rock Park President Skip Barber said, “A race track, especially one like Lime Rock, is uniquely positioned to help Make-A-Wish continue to succeed. Not only are there kids with racing dreams, but who else has relationships with so many different parts of our industry? Drivers, sanctioning bodies, manufacturers, car owners, the driving clubs, TV, radio and newspapers... this is a good, good thing.”

Make-A-Wish Foundation of Connecticut CEO Mike Burke said, “Lime Rock has been a destination of choice for the world’s racing elite since 1957. Under the ownership of Skip Barber, Lime Rock is also a leader in community service and philanthropy for many worthy Connecticut causes. Make-A-Wish of Connecticut is truly proud to be aligned with Lime Rock and its dedicated, hard-working staff.”

In addition to fundraising activities, Make-A-Wish will have a significant presence at Lime Rock Park races in 2011 — raising awareness, meeting new people, and creating magical racing memories for Wish families and supporters alike.

To help reach the goal, Lime Rock will donate percentages of its revenue while Make-A-Wish volunteers will sell branded merchandise, souvenir programs and “hot lap” raffle tickets during Lime Rock’s five major spectator events. Lime Rock will also assist Make-A-Wish in organizing fundraising efforts directed at teams, drivers, vendors and driving clubs.

Many Lime Rock Park sponsors, partners and clients have also pledged to help the track reach its goal, including Town Fair Tire, Network Imaging, Ferrari Club of New England, Motorsport Simulation Consultants and the Atlantic Region of the Rolls-Royce Owners Club.

Appropriately, Lime Rock and Make-A-Wish of Connecticut first “met” at a Lime Rock charity event held in July of 2010 at the Connecticut Children’s Medical Center, which of course works closely with Make-A-Wish.

Fans and friends of Lime Rock Park are encouraged to make monetary donations to the Make-A-Wish Foundation of Connecticut. They may go to www.limerock.com and click on the “Make-A-Wish” button in the lower-right corner of the Lime Rock home page.

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