Whom You Know: NIGHTLIGHT: WHOM YOU KNOW CELEBRATES OUR MOVERS AND SHAKERS FOR THE FIRST TIME AT BRASSERIE COGNAC SPONSORED BY THE SERAFINA RESTAURANT GROUP, STAR VODKA, AND PASTERNAK WINE MARCH 29, 2011

Thursday, March 31, 2011

NIGHTLIGHT: WHOM YOU KNOW CELEBRATES OUR MOVERS AND SHAKERS FOR THE FIRST TIME AT BRASSERIE COGNAC SPONSORED BY THE SERAFINA RESTAURANT GROUP, STAR VODKA, AND PASTERNAK WINE MARCH 29, 2011

Charles Ferri, Fabio Granato, Peachy Deegan

NEW YORK, NY (March 29, 2011) — Whom You Know, the site devoted to critiquing the Best of Manhattan and Excellence Everywhere founded and written by Editor-In-Chief Peachy Deegan, inaugurated the first Movers and Shakers celebration on Tuesday, March 29, 2011 at Brasserie Cognac of The Serafina Restaurant Group.

Brasserie Cognac is not only highly recommended by Whom You Know, but also it is one of the five homes of The Peachy Deegan (the cocktail). Swifty’s originated The Peachy Deegan in November 2010 and currently The Peachy Deegan is served at Swifty’s, Brasserie Cognac, Sistina, Caravaggio, and San Pietro. The Serafina Restaurant Group boasts more Movers and Shakers than any other entity, including: Owners and Founders Vittorio Assaf and Fabio Granato, Chef Florian V. Hugo of Brasserie Cognac, Director of Business Development Caroline Alexa McBride and Sommelier Alessandra Rotondi.

Peachy Deegan with Les Deux Rives by Pasternak

Charles Ferri and Jim DeThomas of Star Vodka

Sponsors included Les Deux Rives of Pasternak and Star Vodka, the only vodka Peachy Deegan drinks and the main component of The Peachy Deegan. Star Vodka Founder and CEO Charles Ferri is among our most popular Movers and Shakers.

Charles Ferri, Loreen Arbus, James Grant, Marc Perry

Other notable Movers and Shakers in attendance included Television Legend and Philanthropist Extraordinaire Loreen Arbus; Emmy-Award-Winner, Peabody-Award-Winner, Seven-Time-Gold-Record Producer, Awesome Author Charles Kipps; Public Relations Star and Famed Journalist James Grant; Dr. Garo Nazarian, Official Dentist of Whom You Know; Chef Kerry Heffernan of Essex House’s South Gate; Dr. Lewis M. Feder; World Champion Irish Dancer and Architect Niall O’Leary; Designer Paige Stanley Miller; writer Tia Walker; Photographer and Filmmaker Sebastian Piras; Real Estate Broker Linette Semino; Hotelier Garret Corcoran; Broadway singing sensation Jenna Esposito; Attorney Matt Semino; Jennifer Dixon, Co-Founder of Fashion Empire Hunter Dixon; Hat Goddess Ellen Christine; Art Expert Pat Attoe of Swifty’s; Marc Perry, Fitness Trainer Extraordinaire; & Dr. Daniel Kuncio, Official Orthodontist of Whom You Know.

Loreen Arbus, Peachy Deegan, Blaine Caravaggi, Pat Attoe

Jean Shafiroff, Charles Ferri, Peachy Deegan

Dr. Daniel Kuncio, Halyna Kit, Peachy Deegan, Dr. Garo Nazarian

Garret Corcoran, Sarah Cichon, Jenna Esposito, Chip James, Peachy Deegan, Jennifer Dixon, Charles Ferri

Among those interviewed as Movers and Shakers include Liz Smith, Mayor Bloomberg, Georgina Bloomberg, Mayor Koch, Fern Mallis, Chris Wragge, Mireille Guiliano, Evelyn Lauder, Ambassador Brenda LaGrange Johnson, Rita Cosby, Jennifer Creel, Katie McGee, Bryce Gruber, Sam Ryan, Scotty Smiley, Colin Cowie, Julie Banderas, Kick Kennedy and Anna Wintour, twice.

Peachy Deegan, Blaine Caravaggi, Pat Attoe

Peachy Deegan, Jenna Esposito

Niall O'Leary, Lucy Gordon, Rita Gordon

Peachy Deegan, Kerry Heffernan, Tin Wong

Suzie Damsky, Jules Helm, Mitzi Perdue

Guests came as far west as designer Sarah Cichon from Denver and as far east as Europe; Jean Shafiroff came back from Europe earlier in the day. Also earlier, Peachy was chatting with Mover and Shaker Anna Baiguera who would have loved to have made the trip from Milan but she is busy making shoes-you should know you can buy them now at 4 shops in the USA: Serenella, En Avance, Henri Bendel, Julienne. Obviously, you ought to wear her Italian shoes to your Italian meals at Serafina!!! Notable Guests other than Movers and Shakers included Mitzi Perdue, Jean Shafiroff, Robin Cofer, Blaine Caravaggi, Jules Helm, Elizabeth Kivlan, Garrett Swanberg and Andy Deegan and many more.

Mitzi Perdue, Andy Deegan, Peachy Deegan, Robin Cofer, Jean Shafiroff

“Fabulous turn out at the Mover & Shakers party! The energetic crowd was approachable and the environment was extremely conducive to chatting with new faces. I met several interesting people while noshing on Chef Hugo's treats and sipping The Peachy Deegan. Serafina Restaurant Group was happy to sponsor the event and we hope the Movers & Shakers party will become an annual event. “-Mover and Shaker Caroline Alexa McBride of Serafina

Caroline Alexa McBride, Peachy Deegan

"One of the best parties I've attended in years! Peachy Deegan knows how to throw a major soiree -- A fascinating and highly photogenic guest list, a fabulous location at Brasserie Cognac, great food, lots of Star Vodka and tons of Flash Bulbs! Two Thumbs Up!"- Mover and Shaker James Grant, President, JGPR - James Grant Public Relations www.jamesgrantpr.com

Loreen Arbus, Peachy Deegan, James Grant

"It's wonderful to see the faces behind the photos: we're all in the Peach!"

-Mover and Shaker Ellen Christine, Hat Goddess www.ellenchristine.com

"The elite and uber-accomplished crowd of Movers & Shakers were beaming last night at the beautiful Brasserie Cognac. Tasting the delicious cuisine and toasting Whom You Know with an addictive Peachy Deegan cocktail in hand, the night was a testament to what it is all about...celebrating excellence in Manhattan!" – Mover and Shaker Matt Semino, Attorney

On Peachy Deegan:

Hair by Casey O’Brien, Melissa Aguerre and Lydia Rivera of Rodney Cutler

Makeup by Clinique

Smile by Cosmopolitan Dental and Kuncio Orthodontics

Pearl Necklace by Gus Davis of Camilla Dietz Bergeron

Vintage Oleg Cassini top and Edward An skirt

Shoes by Isola

Facts on Whom You Know as of 1/25/11, the 2 Year Anniversary

7,000 articles
Over 200 VIP Movers and Shakers interviewed including Mayor Bloomberg, Anna Wintour and Liz Smith
Over 50,000 views a month
Focus on top luxury retailers internationally
Hundreds of subscribers
Thousands following between Facebook, Twitter and Linkedin
Read in 40 countries daily in 20 languages
Shop with Peachy Ecommerce Area
Sponsorship Opportunities with Top Articles
Ranked #1 in Most Visited Organizations by Fame Game
Over 70 Positive Testimonials
Peachy Ranked in the Top 2k Socially on Fame Game
Loyal Readership, as Evidenced by Audience Profile
Visibility at Top Events in Manhattan

We are republished by Quest Media in Q Magazine, which is an honor.

“Peachy Deegan is the next Hedda Hopper of the Online World.”

-Chris Meigher, Publisher

Our Testimonials:

http://www.whomyouknow.com/search/label/Testimonials

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Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
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Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/