Whom You Know: Redken’s New Nature’s Rescue Refine and replenish with nature, Highly Recommended by Whom You Know

Monday, March 28, 2011

Redken’s New Nature’s Rescue Refine and replenish with nature, Highly Recommended by Whom You Know

With a growing demand for natural products, and 55% of consumers using natural products in addition to their other haircare products[i], Redken introduces NEW Nature’s Rescue, a collection of paraben-free, sulfate-free and silicone-free haircare essentials. Inspired by the ocean and enriched with plant and marine extracts, Nature’s Rescue thoroughly cleanses to remove impurities and buildup while helping nourish and refine the hair. While Mother Nature is hidden God knows where from us in Manhattan as we are desperately seeking the spring, at least Nature will rescue your hair with the help of Redken, one of our most favorite brands!!!

“In my salons, some clients are looking for more natural haircare products,” states Mover and Shaker Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons, Peachy Deegan's favorite place to get her hair done. “Nature’s Rescue is ideal for these clients as it’s formulated for all hair types, safe for color-treated hair, and can be used daily, weekly or on alternate days with a favorite Redken haircare regimen for a complete, healthy-looking hair solution.”

“Redken has always used its advanced technology to target specific hair needs with simple solutions,” states Jenny Corless, Director of Global Marketing for Redken. “With Nature’s Rescue, we are using our technological expertise to answer a market need for more natural haircare products. Nature’s Rescue features the nutrient-rich Sea-Algae Hydracomplex with sea algae, soy protein and aloe vera to protect and moisturize the hair. The star products include the Refining Sea Polish, which gently exfoliates with pumice to remove impurities and refine hair’s surface leaving it smooth and shiny. The Radiant Sea Spray is a lightweight and multifunctional spray that adds texture while time-touch fragrance capsules release bursts of oceanic scent when hair is touched.”

Nature’s Rescue includes four products formulated with water-fresh fragrances, cooling sensations and ocean-inspired textures that provide the perfect balance of moisture:

· Step 1: Detox with Nature’s Rescue Refreshing Detox Shampoo

· Step 2: Refine with Nature’s Rescue Refining Sea Polish

· Step 3: Replenish with Nature’s Rescue Cooling Deep Conditioner

· Step 4: Uplift with Nature’s Rescue Radiant Sea Spray

Paraben-free, sulfate-free and silicone-free haircare essentials. Enriched with plant and marine extracts, Nature’s Rescue thoroughly cleanses to remove impurities and buildup while nourishing and refining hair. The four new products offer water-fresh fragrances, cooling sensations and ocean-inspired textures to provide the perfect balance of moisture and provide an instant escape from everyday stress.

Who Is It For?
Nature’s Rescue is formulated for all hair types, is safe for color-treated hair, and can be used daily, weekly or on alternate days with a favorite Redken haircare regimen.

Technology and Product Details
Formulated with the Sea Algae HydraComplex:
·         Sea Algae: Protects
·         Soy Protein: Replenishes
·         Aloe Vera: Moisturizes
·         Oceanic Calone: Fragrance

Product Platform
·         DETOX with Refreshing Detox Shampoo: Sulfate-free cleanser washes away daily stress by helping eliminate impurities, pollution and buildup.
·         REFINE with Refining Sea Polish: Gentle exfoliant enriched with pumice removes impurities and refines hair’s surface leaving it smooth and shiny. Polishes hair surface texture leaving hair silky with reduced frizz from the root to the tip.
·         REPLENISH with Cooling Deep Conditioner: Ultra moisturizing conditioner helps rebalance hair while cooling and soothing the scalp.
·         UPLIFT with Radiant Sea Spray: Lightweight and multifunctional spray adds texture while time-touch fragrance capsules release bursts of oceanic scent when hair is touched.


Suggested Retail Price:
·         Nature’s Rescue Refreshing Detox Shampoo: $16 (6.8 oz.)
·         Nature’s Rescue Refining Sea Polish: $19 (3.4 oz.)
·         Nature’s Rescue Cooling Deep Conditioner: $17 (4.2 oz.)
·         Nature’s Rescue Radiant Sea Spray: $17 (3.4 oz.)

Nature’s Rescue will be available in Redken Salons beginning January 2011. Whom You Know Highly Recommends this line!

To locate a Redken salon please log on to Redken.com.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/