All Columns in Alphabetical Order


Friday, April 1, 2011

BY REDKEN: NEW Body Full Anti-Gravity Volume for Fine or Flat Hair Highly Recommended By Whom You Know. And It Is In A Green Outfit for Irish Peachy Deegan!!!

One look outside your window will put you in a downward mood-it is now April and we are getting a snow/rain storm in New York.  But, you can still have fabulous hair thanks to Redken, and cheer up, it's Friday!  

You know we have been singing the praises of Redken forever, and that is because their products are superior.  But we really love this line!  It gives you great body plus it is in green!  You know every day is St. Patrick's Day at Whom You Know because we love being Irish.  We are convinced that Rodney O'Cutler loves this line too and especially Casey O'Brien of O'Cutler who blew Peachy's hair out earlier this week.  Body Full is a haircare regimen targeted towards clients with fine or flat hair looking to add all-day volume and fullness without mattifying or crunchy residues and we totally love it. 

Who is it for?:
Body Full is recommended for fine hair or medium to coarse hair that lacks volume and appears limp or flat. 

The Body Full Collection:
CLEANSE:
Body Full Shampoo: Clear shampoo gently cleanses and detangles while plumping strands and
rinsing away styling build-up and deposits that weigh hair down.
Fact:  Fine hair is easily weighed down by product build-up and environmental aggressors.
Solution: Apply Body Full Shampoo to wet hair, massage into a lather and rinse. Use daily or every other day to remove styling product build-up and environmental residue while adding high-impact volume.

CONDITION:
Body Full Conditioner weightless ends detangler for fine/flat hair: Ultra-light, rinse-out conditioner is applied from mid to end lengths of hair to detangle and provide lightweight moisture to every strand, making it easy to build volume even on the finest of hair.

Fact: Fine hair tangles easily and requires regular conditioning to avoid breakage.
Solution: After shampooing, apply Body Full Conditioner and distribute through mid to end lengths of hair for easy detangling, added slip and strengthening support. Rinse.

TREAT:
Body Full Instant Bodifier volumizing foam for baby fine hair: Liquid-to-foam volumizer delivers body and structural support while protecting fragile, fine hair from heat damage.

Fact: Baby fine hair has a very thin diameter, making it more fragile than normal hair, requiring extra care.

Solution: Apply Instant Bodifier evenly though towel-dried hair after shampooing. This delivers body and structural support while protecting baby fine hair from heat damage. Then style as usual.

Body Full Volume Amplifier thickening lifting spray for fine/flat hair: Multi-tasking formula that adds volume and texture. Apply to roots for root lift or spray throughout lengths of hair all over volume and texture. It can also be layered - after one application, dry hair and re-mist onto hair for additional volume and texture.

Fact: Fine hair has a tendency to look flat and/or greasy, particularly at the roots and is easily weighed down.
Solution: Apply Volume Amplifier evenly through towel-dried hair, beginning at the roots. Increase number of sprays for added lift and expansion. Leave in and style as usual.

 Description:
Body Full is a haircare regimen targeted towards clients with fine or flat hair looking to add all-day volume and fullness without mattifying or crunchy residues. 

Who is it for?:
Body Full is recommended for fine hair or medium to coarse hair that lacks volume and appears limp or flat. 

The Body Full Collection:
CLEANSE:
Body Full Shampoo: Clear shampoo gently cleanses and detangles while plumping strands and
rinsing away styling build-up and deposits that weigh hair down.
Fact:  Fine hair is easily weighed down by product build-up and environmental aggressors.
Solution: Apply Body Full Shampoo to wet hair, massage into a lather and rinse. Use daily or every other day to remove styling product build-up and environmental residue while adding high-impact volume.

CONDITION:
Body Full Conditioner weightless ends detangler for fine/flat hair: Ultra-light, rinse-out conditioner is applied from mid to end lengths of hair to detangle and provide lightweight moisture to every strand, making it easy to build volume even on the finest of hair.

Fact: Fine hair tangles easily and requires regular conditioning to avoid breakage.
Solution: After shampooing, apply Body Full Conditioner and distribute through mid to end lengths of hair for easy detangling, added slip and strengthening support. Rinse.

TREAT:
Body Full Instant Bodifier volumizing foam for baby fine hair: Liquid-to-foam volumizer delivers body and structural support while protecting fragile, fine hair from heat damage.
Fact: Baby fine hair has a very thin diameter, making it more fragile than normal hair, requiring extra care. 
Solution: Apply Instant Bodifier evenly though towel-dried hair after shampooing. This delivers body and structural support while protecting baby fine hair from heat damage. Then style as usual.

Body Full Volume Amplifier thickening lifting spray for fine/flat hair: Multi-tasking formula that adds volume and texture. Apply to roots for root lift or spray throughout lengths of hair all over volume and texture. It can also be layered - after one application, dry hair and re-mist onto hair for additional volume and texture.
Fact: Fine hair has a tendency to look flat and/or greasy, particularly at the roots and is easily weighed down.
Solution: Apply Volume Amplifier evenly through towel-dried hair, beginning at the roots. Increase number of sprays for added lift and expansion. Leave in and style as usual.
 FORMULATED WITH NONSTOP VOLUME COMPLEX™
                                   
THICKEN:  Wheat Extract creates fullness and volume

SOFTEN:  Cotton softens and detangles

STRENGTHEN: Soy Protein reinforces and repairs                                          

Back to TOP