Whom You Know: NeoStrata® Introduces SKIN ACTIVE — an Elegant, Synergistic Regimen of Four Highly Effective Anti-Aging Skincare Products, Recommended by Whom You Know

Tuesday, May 3, 2011

NeoStrata® Introduces SKIN ACTIVE — an Elegant, Synergistic Regimen of Four Highly Effective Anti-Aging Skincare Products, Recommended by Whom You Know

As Spring is on its way, it is time for my skin to shed the winter blues. I need some serious help so I turn to NeoStrata Skin Active. Starting with their Exfoliating Wash, which will prep my skin for the next steps to rejuvenation. I love the way this product feels as soon as it touches my skin. I know it is opening my pours and eliminating the bad things that have hibernating there. After using for a couple of days, my skin already look brighter and the skins texture is smoother. On to the next step of the program to the Matrix Support.

When we talk about Spring Cleaning is not just about your place. It is also about your face. The second step in the NeoStrata Skin Active program is the Matrix Support. After exfoliating you must work on the repair side. This product does just that. I felt my face getting tighter and toned up. Not only did my skin seem stronger and firmer but super hydrated. The SPF 20 also protected my skin all day from the daily damage of the sun. Cannot wait to get to the next step in this face rejuvenSo ation program.

So far my face is totally thanking me for the skin program I am using from NeoStrata Skin Active. First, I exfoliated. Second, I worked on the appearance with strengthening and hydrating miracles. Now on to the Cellular Restoration. This wonderful product goes right to work where you cannot see it, the stem cells. You cannot see it now but you will as it works to lengthen the life of your skin cells to helps slow down aging. After using on my face and neck matched with the other products in the program, I did notice my skin looked much better. Some of my fine lines were less visible. Now for the last step!

The NeoStrata Skin Active System has totally impressed me with its results. But there is always a problem area that needs a little more help. That is why the last step in their four step system is the Intensive Eye Therapy. Those crow’s feet and fine lines just need an extra boost. This product not only erased some of my fine lines around my eyes, but it attacked the puffiness and discoloration underneath. My eyes did appear to look brighter and alive due to the firming of my skin. The skin was also hydrated and not flaky and dry. I cannot wait to continue this regime as I can already see a difference. So I am sure that after using it for an extended period of time it will actively improve even more. Spring Cleaning complete!

***

NeoStrata Company, Inc. announced the introduction of a new line of four powerful anti-aging skincare products at the American Academy of Dermatology (AAD) meeting recently held in New Orleans, Louisiana. NeoStrata® SKIN ACTIVE is an advanced, comprehensive antiaging regimen that targets all the visible signs of aging with elite science and precisely blended state-of-the-art technologies. This elegant quartet of highly-effective cosmeceuticals is designed to lift, firm, plump and restore skin tone for a noticeably younger and healthier complexion.

"Since the effects of intrinsic aging and photodamage on skin are multi-factorial, no single ingredient can address them all".

Slated to arrive in dermatologist offices starting April 1, 2011, SKIN ACTIVE garnered enthusiastic professional response at the AAD convention for its elite science, professional results and elegant formulations. Renowned cosmetic dermatologists also recognized the line's impressive, multi-functional age-defying benefits derived from NeoStrata's clinically proven skincare technologies combined with today's most advanced benefit ingredients.

"Since the effects of intrinsic aging and photodamage on skin are multi-factorial, no single ingredient can address them all," said Dr. Patricia Farris, a leading dermatologist in New Orleans who is the clinical monitor for NeoStrata's SKIN ACTIVE patient study. "With SKIN ACTIVE, we are seeing a striking improvement in the appearance of the deeper wrinkles as well as the fine lines because we are building up the dermal matrix, which provides elasticity, strength and support to skin. I am certain dermatologists will be excited to offer their patients this simple yet highly effective skin care regimen that can address multiple signs of aging."

Product Line

The NeoStrata SKIN ACTIVE system is made up of four high-performance products, each formulated to deliver outstanding rejuvenating effects, including significant improvement in the appearance of deep wrinkles, crow's feet, sagging and uneven pigmentation. When used as a daily regimen, complementary mechanisms of action work synergistically in all skin layers to achieve even greater results.

According to Barbara Green, R.Ph., Vice-President of Clinical Affairs at NeoStrata, unlike other skin creams that rely on one approach or key active, SKIN ACTIVE contains many novel ingredients like Maltobionic acid, NeoGlucosamine™, and Swiss apple stem cell extract that work together to stimulate cell renewal, even pigmentation, boost collagen and protect against oxidative damage.

In a recent interview on WWL-TV New Orleans "Wrinkle Free Friday" report, Ms. Green explained: "What makes this line different is the thoughtful selection and precise blending of multiple potent cosmetic active ingredients all in one system. Some are long proven, such as retinol, peptides, sun screen potent antioxidants like chardonnay grape seed extract; while others are the newest, highly efficacious anti-aging ingredients exclusively combined in SKIN ACTIVE."

1. Exfoliating Wash: Cleanses without irritation; formulated to stimulate cell renewal; lightly exfoliates without over drying to prepare skin for optimal treatment benefits.

2. Matrix Support SPF 20: Formulated to repair the matrix support structure, increase cell turnover and reduce the appearance of uneven pigment for firmer, smoother, more luminous skin. Includes three clinically proven technologies, each with a unique action, for greater skin repair and strengthening, along with a potent antioxidant complex to help protect against further damage to the skin matrix.

3. Cellular Restoration: Designed to synergistically restore skin's essential cells, rebuild the deep skin matrix and reduce oxidative damage for skin that is firmer, more lifted and vibrant. Employs a multi-mechanistic approach to rejuvenating cellular function and strengthening skin's underlying structure.

4. Intensive Eye Therapy: Builds and plumps the layers of delicate skin around the eye. The eye area appears more lifted and luminous, and crow's feet are smoothed from the inside out. Caffeine helps deflate puffiness, while hyaluronic acid acts as a natural moisture magnet.

Scientific Evidence and Clinical Proof Points

Developmental studies for NeoStrata SKIN ACTIVE show high efficacy, good tolerability and remarkable results. In Consumer Use Testing, users of the full regimen reported noticeable benefits beginning as early as 1 month and continuing through 3 and 6 months of use.

93% observed smoother skin texture, more even skin tone, and less noticeable lines/wrinkles with regimen use
86% reported smaller pore size and more lifted skin appearance
93% preferred the SKIN ACTIVE regimen to their usual regimen

NeoStrata is also sponsoring a double-blind, vehicle controlled anti-aging study that is currently underway at a leading clinical research institution under the guidance of Dr. Farris. The SKIN ACTIVE study includes two groups of women age 40-65 years with mild to moderate facial photodamage. It will have a 16-week duration; a subset will continue to 6+ months.

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