Whom You Know: NEW BY REDKEN! Extreme with Interlock Protein Network fortifying haircare for distressed hair Highly Recommended by Whom You Know!

Thursday, May 26, 2011

NEW BY REDKEN! Extreme with Interlock Protein Network fortifying haircare for distressed hair Highly Recommended by Whom You Know!

You know right this second Peachy Deegan's hair is in tip top shape thanks to the genius of Gaby Bowen and Emma Heser of Cutler, and now it is Peachy's job to keep it that way! http://www.whomyouknow.com/2011/05/salon-peachy-gaby-bowen-star-colorist.html

Redken has just the thing for Peachy's overworked, overstressed, over-Manhattaned hair: Extreme haircare collection, reformulated with Redken’s Fortifying Complex and Interlock Protein Network (IPN). It features advanced strengthening and repair to distressed hair for healthy-looking, resilient hair. Extreme with IPN now delivers 96% stronger hair* plus a 73% reduction in breakage**.

Who is it for?:

Extreme is recommended for distressed, damaged or chemically/mechanically weakened hair types.

Technology & Product Details:

Fortifying Complex:

· 18-MEA restores the lipid layer and resurfaces the cuticle to help restore shine

· Ceramide enters the cuticle for targeted structural repair

Interlock Protein Network Technology:

· Keralink – a specialized protein co-polymer that acts in the wet phase by binding moisture to hair while strengthening deep within the hair fiber.

· Amino acid and protein – act together when hair is dry (dry phase) creating an ionic bond with hair’s keratin to rebuild surface protection and help enhance hair’s texture and shine.

Product Benefits:

	Extreme Shampoo	Extreme Conditioner	Extreme Anti-Snap leave-in treatment	Extreme CAT protein reconstructing treatment	NEW! Extreme Strength Builder fortifying rinse-out mask	NEW! Extreme Strength Builder Plus fortifying rinse-out mask
Benefits	Provides a rich, abundant lather that gently cleanses, restores strength and adds shine.	Detangles and restores strength to distressed hair leaving it supple and resilient.	Provides heat protection, reduces friction from brushing and helps prevent breakage and split ends.	Protein reconstructing treatment that reconstructs reconditions and adds immediate strength without added weight.	Fortifying rinse-out mask provides deep conditioning and strengthens hair from the inside out for increased control and manageability.	Fortifying rinse-out mask contains the highest level of ceramide in the range to provide intense repair, conditioning and strength to the core of highly distressed hair.

Product Usage:

Extreme Shampoo: Apply to wet hair, massage into a lather, rinse.
Extreme Conditioner: After shampooing, apply and distribute through hair. Rinse.
Extreme Anti-Snap: Apply to towel-dried hair to fragile or damaged areas. Do not rinse. Style as usual.
Extreme CAT treatment: After shampooing, squeeze excess water from hair, and distribute CAT through hair. Leave on 3-5 minutes. Rinse. Do not over-apply product on hair. Process as normal.
Extreme Strength Builder: After shampooing, apply to damp hair. Leave on 5-15 minutes. Rinse.
Extreme Strength Builder Plus: After shampooing, apply to damp hair. Leave on 5-15 minutes. Rinse

Suggested Retail Price: Extreme Shampoo $13.50 (10.1 oz)

Extreme Conditioner $14.50 (8.5 oz)

Extreme Anti-Snap: $16.00 (8.5 oz) Extreme CAT treatment: $15.00 (5 oz.)

Extreme Strength Builder: $15.00 (8.5 oz)

Extreme Strength Builder Plus: $17.00 (8.5 oz.)

Launches: May 2011 in salons

Available: Redken.com for salons

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, Become a Redken Facebook Fan or follow us on twitter @Redken5thAve

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/