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Wednesday, May 18, 2011

Pureology EssentialRepair™Colour Max Highly Recommended by Whom You Know

Pureology Serious Colour Care brings consumers luxurious, reparative daily care and treatments featuring enhanced formulas, superior ingredients, and decadent textures with its EssentialRepair system – professional colour care created for over processed, damaged, fragile and highly-sensitized colour-treated hair.  The protein-rich soymilk and concentrated dose of pure biotin help fortify and defend against hair damage, while organic botanicals of nurturing olive oil and chamomile restore softness and healthy shine.  The ZeroSulfate® shampoo and AntiFadeComplex® maximize colour retention.  Peachy Deegan totally loves the Colour Max and uses it religiously!!!


  • EssentialRepair Shampoo: Renew strength and help repair and fortify against damage while protecting colour vibrancy with this concentrated and gently cleansing ZeroSulfate® shampoo.


  • EssentialRepair HairCondition: Deeply nourish distressed hair, renew moisture, and fortify against damage while protecting colour vibrancy.  Intensely strengthens and helps rebuild hair.


  • EssentialRepair SplitEndCorrectingTreatment: Intensively nourish distressed hair and seal split ends while protecting colour vibrancy.  Delivers high-performance thermal protection and defense against split ends from mid-length to ends.


  • EssentialRepair ColourMax®: Fortify and help repair distressed hair while delivering extra colour protection and radiant shine.  Lightweight spray contains UV filters to help defend against colour-fading and free radical damage.


  • EssentialRepair InstantRepair®: Reinforce distressed hair and fortify against damage while protecting colour vibrancy.  Lightweight leave-in conditioner renews strength and manageability.


  • EssentialRepair RestorativeHairMasque: Nourish distressed hair, renew moisture, and fortify against damage while protecting colour vibrancy.  Deeply reparative treatment strengthens and helps rebuild hair.
           
Features
Benefits




Natural Derivatives




·         Soymilk: Protein-dense infusion reconstructs and strengthens hair.
·         Biotin: Also known as Vitamin H, is a pure, nutrient-dense supplement targets damaged hair’s core for inner rrrrepair






Organic Botanicals




·         Chamomile: Provides concentrated nourishment for increased softness and shine.
·         Olive Oil: Deeply conditions and hydrates to increase manageability and luster.






AntiFadeComplex®


·         Heliogenol, Vitamins C & E and Melanin blend together to help optimize colour retention.
·         Potent antioxidants fight the four colour-fading free radicals and UVA/UVB sunscreens extend the life, vibrancy, and shine of hair colour.




ZeroSulfate® Shampoo




·         Concentrated sulfate and salt-free formula gently cleanses hair without stripping colour or damaging the hair.






Suggested Retail Price
  • EssentialRepair Shampoo
    • $27.00 (10.1oz)
  • EssentialRepair HairCondition
    • $27.00 (8.5oz)
  • EssentialRepair SplitEndCorrectingTreatment
    • $40.00 (3.2oz)
  • EssentialRepair ColourMax
    • $22.00 (8.5oz)
  • EssentialRepair InstantRepair
    • $28.00 (8.5oz)
  • EssentialRepair RestorativeHairMasque
    • $50.00 (5.2oz)


Launch/Availability: March 2009 in salons nationwide.


About Pureology
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visit 


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