Whom You Know: La Mer Honors World Oceans Day

Wednesday, June 8, 2011

La Mer Honors World Oceans Day

World Oceans Day 2011

La Mer launches Seven Seas Sound Mix application on iTunes

In celebration of World Oceans Day, La Mer is proud to continue its partnership with Oceana, the world’s largest international ocean advocacy organization. Since 2005, La Mer has worked with Oceana to promote ocean protection and restoration in recognition of La Mer’s founder, Dr. Max Huber. In honor of the sea, La Mer has created a limited-edition 100 ml World Oceans Day Crème in a commemorative ocean-inspired jar. In addition, La Mer will make a $200,000 donation to Oceana in support of their Habitat Protection Campaign as well as other global initiatives for ocean conservation.

La Mer is committed to preserving the oceans, which provide the nutrient-rich sea kelp used by Dr. Max Huber to develop Crème de La Mer’s Miracle Broth. La Mer sustainably harvests the top section of sea kelp to maintain the underwater forest ecosystem and protect future generations of the marine plant.

Seven Seas Sound Mix

Committed to its heritage of the ocean, La Mer has partnered with Soundwalk to celebrate World Oceans Day by creating the Seven Seas Sound Mix, a sea-inspired iPhone/iPad application available on iTunes as of June 8, 2011.

The Seven Seas Sound Mix is a sound journey across oceans from around the world in the company of seven sea-conscious individuals: world leading British solo sailor Samantha Davies, British adventurer and environmentalist David De Rothschild, Japanese actress Rinko Kikuchi, French actress Melanie Laurent, Chinese actor Liu Ye, world champion free diver Guillaume Nery and French designer Philippe Starck.

The mix is composed of seven sonic pieces, featuring interviews with each personality accompanied by sounds and music collected on location by Soundwalk. Each mix is illustrated with photos and videos of the talent shot on site.

This exclusive Seven Seas Sound Mix by Soundwalk aims at providing a sensory seascape with an underlying message of sustainability and ocean awareness, in honor of La Mer's sea heritage and partnership with Oceana,.

Oceana Successes in Belize

Last year’s World Oceans Day campaign supported Oceana’s global expansion in Belize.

As a direct result of Oceana’s work in the country, Belize’s government announced a ban on all forms of trawling resulting in the protection of precious corals and marine life in the region. Vice President for Oceana in Belize Audrey Matura-Shepherd noted this achievement as a historic milestone because “it is indicative of the partnership that could be forged for the betterment of the people and country of Belize.”

La Mer congratulates Oceana on their accomplishments and is proud to continue supporting the organization in their efforts to protect oceans around the world.

World Oceans Day

Created in 1992 and made official by the United Nations in 2009, World Oceans Day takes place annually on June 8. It serves as a time to recognize the importance of the sea as a vital ecosystem and to take action to preserve its delicate habitats and wildlife. With more than 300,000 members in 150 countries, Oceana has greatly reduced over-fishing and protected threatened marine habitats with its science-based policies.

For more information about World Oceans Day and the partnership between La Mer and Oceana, please visit www.lamer.com/oceana.

La Mer’s limited-edition 100 ml World Oceans Day Crème de la Mer will be available at select Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and www.lamer.com in May and June 2011.

Suggested Retail Price: $365

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