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Monday, June 20, 2011

Lights, Camera, FLASH-ion! Introducing Redken’s NEW shine flash 02 glistening mist Highly Recommended by Whom You Know

From Prada, Versace to Louis Vuitton, high shine hairstyles were seen strutting on the runways of Fashion Week, and embodied trend that is back and bigger than ever for Spring!  Now, instant shine and illumination is available at the touch of your fingertips, in a FLASH!  Introducing NEW Redken shine flash 02 glistening mist, a fine-mist aerosol spray that illuminates hair with brilliant sheen and a silky feel.

Joining existing Fashion Week shine favorites glass 01 smoothing serum and outshine 01 anti-frizz polishing milk, shine flash 02 glistening mist adds a high gloss finish without weight or stickiness.  Shine Flash’s weightless formula gives a light, clean application to all hair types and is nearly impossible to over-use – just spray on your hands and work through hair for a frizz-free, radiant look or, lightly mist on dry hair directly from the can for ultra-light, grease free shine!  And, always at the forefront of technology, shine flash 02 includes Redken’s new Shine-On Complex that includes shine-boosting and conditioning Camelina Oil and nourishing Vitamin B5 for non-stop nourishment all day long.

“Weightless shine is a must for high-fashion hair styling.  From loose waves to a straight bob or sleek updo, NEW shine flash 02 glistening mist gives me the polished finish I need, and the aerosol mist makes it ultra easy to apply” said Guido, Redken Creative Consultant.  “At Fashion Week I need products that I can layer before the show to keep the look fresh seconds before the models hit the runway.  Because its formula doesn’t build-up or become sticky, this is a key product in my kit.”

From the sidewalk to the catwalk, whether you’re looking for just a bit of glimmer or a full-on lacquered  high-fashion ‘do, reach for a can of shine flash 02 to fix those ‘matte moments’ instantly.  With shine flash, available in salons April 2011, you’ll have never shined so bright!  The beautiful people of Whom You Know tried the shine flash 02 glistening mist, and with a toss of their fabulous hair, they say:

Like most people, I love spring and the return of summer. Could someone please give the memo to my hair? LOL. Not likely anytime soon, but I have found a remedy. Shine Flash 02 by Redken is AWESOME! I always find myself applying a ton of products after straightening my hair and get nervous that is will look greasy. Not at all with this spray. I spray it after I finish and if I start to notice any issues another spray handles the issues. Easy to get the shine without unwanted weight and grease. Now, if they could only make a tiny version to have in my bag!?!?

Well, Memorial Day weekend has come and gone.  The unofficial start of summer has announced itself.  While much of the U.S. was enjoying parades, cookouts, and celebratory parties, there was a nagging thought at the back of my head - it's time for "summer hair."  Yes, the dreaded, frizzy mess that seems to plague women all over the country as heat and humidity settle in for their few months in the spotlight has officially arrived.  Luckily, thanks to Redken, there's no need to panic this year. Redken Shine Flash 02 is a lightweight, non-greasy formula designed to add sheen and luster to even the most unruly hair.  Made with shine-boosting and conditioning camellia oil and nourishing Vitamin B5, this product spritzes on easily and doesn't weigh hair down.  It's designed to be used on dry hair, so it's perfect for a midday or pre-date touch-up, and it can be reapplied as necessary.  I tried it out before a night on the town and was amazed at the smooth, glossy finish it gave my hair!  Thank you, Redken, for coming up with the perfect cure for the "summer hair" blues!

Every morning I wash, blow-dry and flat iron my hair in order for it to be absolute perfection. Since I am a bit more than slightly abusive to my locks, the color and texture can unfortunately get somewhat lackluster. My hair also gets dry from this daily process and tends to be in need of some extra care and nourishment. Redken's Shine Flash 02 Glistening Mist is a product that is saving my hair from showing all of the damage I have done day in and day out. First of all, it contains camelina oil which has done wonders hydrating my hair and helping restore it to a healthy state. It also gives my hair a shiny, polished appearance without weighing it down or giving it that sticky, stiff feeling! I am thrilled that a product like this one exists. I really need it for all of this damage control!

My not quite straight, but not quite wavy, very in-between hair can always use some help.  I am always on the prowl for something to tame the frizz that is a constant (especially in the humid weather).  I have always been a fan of Redken products (All Soft is the best!) and was so excited when I noticed this new product, shine flash 02 glistening mist!  The description of this product says, "...is a fine-mist aerosol spray with brilliant sheen and a silky feel that adds a high-gloss finish without weight or stickiness."  It's all true!  It is recommended for use on dry hair, to tame fly-aways, after using a flat-iron (yes!) and to polish a ponytail.  I tried shine flash 02 in all of the suggested situations and found it to be quite helpful, but I really loved the finished product after using a flat-iron.  My hair looked like silk!  I happily tucked the product into my purse when heading out and re-applied throughout the day on my fully dry hair and it kept my hair looking shiny and smooth.  I highly recommend this product to anyone who wants shiny, smooth, frizz-free hair!!!

Redken Shine Flash is amazing! Spray a little or a lot and BOOM! Instant shine!! I can't believe how beautiful my hair looks. I have received many compliments on my new and improved hair. It is so easy to use - you don't have to think twice. Spray a bit and hit the town! 

Description:
shine flash 02 is a fine-mist aerosol spray with brilliant sheen and a silky feel that adds a high-gloss finish without weight or stickiness

Who is it for?
shine flash 02 glistening mist is recommended for all hair types.


Technology & Product Details:

Redken’s Shine-On Complex: Includes shine-boosting and conditioning Camelina Oil and nourishing Vitamin B5.



Product Usage:
-       On Dry Hair: Lightly mist on dry hair. Re-apply as needed.
-       To Tame Fly-Aways: To tame fly aways: spray on a brush and gently brush through hair.
-       After Flat-Iron: Use after flat-ironing for a gleaming, polished finish.
-       Polish a Ponytail: Add polish to a ponytail by lightly misting on palms and running them over the tail for a smooth, silky look.

Launches:                                          April 2011


Suggested Retail Price:                   $17.00 (4.4 oz.)          


Available:                                           redken.com for salons 




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