Whom You Know: NEW Redken Intra Force Thicker, Fuller Hair in 30 Days! Recommended by Whom You Know

Thursday, June 2, 2011

NEW Redken Intra Force Thicker, Fuller Hair in 30 Days! Recommended by Whom You Know

Intra Force is an exclusive 3-step system for men and women developed to combat the key causes of thinning hair while reducing breakage by up to 95%. Features two customizable solutions: 1) for natural, thinning hair, and 2) for color-treated, thinning hair. Intra Force’s targeted technology helps prevent thinning hair while stimulating the scalp and strengthening fragile strands.

Technology and Product Details:

PURIFY with In-Salon Service:

Microdermabraision-inspired service to accelerate cellular turnover and maximize the results of the regimen

Product

Product Description

Scalp Stimulate

professional salon microdermabrasion treatment for all types of thinning hair

· Unique professional dual-action microdermabrasion scalp treatment provides gentle mechanical and chemical exfoliation for denser-looking hair.

· Soothes: Allantoin calms the scalp during the gentle exfoliation process

· Stimulates: Niacin-E energizes the scalp (provides a warming sensation) to provide a healthy scalp environment

· Exfoliating action removes dead surface cells to promote hair density.

· Proven to accelerate cellular turnover by 25%

DENSIFY with At-Home Care:

SYSTEM 1

Densifying system for natural, thinning hair

Product	Product Description
Shampoo restorative cleanser for natural, thinning hair	· Detoxifying clear shampoo gently cleanses, helping to reduce excess sebum and DHT, a toxin that blocks receptor sites in the hair follicle to promote hair density and a healthy scalp environment. Hair looks and feels healthier, revitalized and more substantial.
Toner nourishing toner for natural, thinning hair	· Lightweight nourishing toner instantly detangles, moisturizes and strengthens. Helps replenish hair and scalp and prevents premature breakage, instantly improving hair manageability, cosmeticity, and increasing shine.
Scalp Treatment daily scalp treatment for natural, thinning hair	· Fast-absorbing daily treatment energizes the scalp and promotes hair density. Hair looks visibly denser, fuller and thicker.

SYSTEM 2

Densifying system for color-treated, thinning hair

Need	Product Description
Shampoo activating cleanser for color-treated, thinning hair		· Detoxifying creamy shampoo gently cleanses, helping to reduce excess sebum and DHT. Formula with added UV filters helps protect haircolor. Hair looks and feels healthier, revitalized and more substantial.
Toner nourishing toner for color-treated, thinning hair		· Lightweight nourishing toner instantly detangles, moisturizes and strengthens, while safeguarding color with added UV filters and also provides additional conditioning benefits. Helps replenish hair and scalp and prevents premature breakage, instantly improving hair manageability, cosmeticity, and increasing shine.
Scalp Treatment daily scalp treatment for color-treated, thinning hair		· Daily lightweight and fast-absorbing treatment with unique liquid-to-foam format for easy distribution energizes the scalp and promotes hair density. Hair looks visibly denser, fuller and thicker.

INTENSIFY with Targeted At-Home Treatments:

Professional salon treatment for all types of thinning hair

Targeted Problem	Product	Product Description
Low-Density Hairlines	Micro Boost targeted treatment for low density hairlines	· Intensive leave-in scalp treatment delivers advanced conditioning to thicker scalp skin characteristic of low-density hair lines. Formulated with a combination of Arginine, an essential amino acid that stimulates scalp activity and promotes microcirculation resulting from compression of the bulb and Niacin-E, for a formula that provides a warming sensation and promotes a healthy scalp environment to improve the appearance of thinning hair.
Noticeably thinning hair all over	Hair Advance intensive scalp treatment for noticeably thinning hair	· A unique intensive scalp treatment for noticeably thinning hair in monodose format offers the highest concentration of active ingredients. Targeted formula is particularly recommended for hair thinning intensified by stress or seasonal changes. · Boosts: Arginine, an essential amino acid that stimulates scalp activity and promotes microcirculation resulting from compression of the bulb to promote a healthy scalp environment. · Invigorates: Omega 6 derivative energizes the scalp · Protects: Multi-Vitamins, including B3 and E, provide additional nourishment to the scalp
All types of thinning hair	Hair Densifier thickening foam for all types of thinning hair	· Weightless, PVP-free densifying aerosol mousse provides lasting volume, shape and definition to all types of thinning hair. Hair is more supple, and easy to style without buildup.
Product Usage Intra Force 1 & 2 Shampoo: Apply to wet hair, massage into a lather, rinse. Keep away from contact with eyes (in case of contact with eyes, rinse immediately). Intra Force 1 & 2 Toner: After shampooing, apply and distribute through hair. Rinse. Comb through and follow with scalp treatment application. Intra Force 1 Scalp Treatment: Spray directly on to towel-dried scalp and massage to stimulate microcirculation. Do not rinse. Style as usual. Intra Force 2 Scalp Treatment: Apply to towel-dried scalp and massage in to stimulate microcirculation. Do not rinse. Style as usual. Intra Force Hair Advance: Apply first, prior to Micro Boost or daily scalp treatment. Using the application tip, apply one dose of Hair Advance to clean, towel-dried hair and scalp and thoroughly massage into scalp (hair may be damp or dry). Do not rinse. Style as usual. To insure maximum results, apply 1 dose daily for 10 consecutive days (applying additional doses after the recommended 10 applications will not provide additional benefits as a plateau-effect has been reached). Recommended usage is 3 to 4 times a year – particularly during periods of stress or during the spring and fall when hair tends to be thinner. Intra Force Micro Boost: On dry or towel-dried hair, apply directly to clean scalp and massage in. Do not rinse. Style as usual. For best results, use before application of appropriate Redken Intra Force Daily Scalp Treatment. Intra Force Hair Densifier: Apply a small amount to clean, damp hair. Style with a blow-dryer, diffuser or let hair dry naturally.

Launched: February 2011

Suggested Price:

Intra Force 1 & 2 Shampoo: $16.00 (9.8 oz.)

Intra Force 1 & 2 Toner: $17.00 (8.3 oz.)

Intra Force 1 & 2 Scalp Treatment: $25.00 (5 oz.)

Intra Force Micro Boost: $45.00 (3.4 oz.)

Intra Force Hair Advance: $45.00 (.24 oz x 10/box)

Intra Force Hair Densifier: $15.00 (8.4 oz)

Available: redken.com for salons

Visit www.intraforce.com to watch video testimonials, see before-and-after photos and read success stories!

To locate a Redken salon please log on to Redken.com.

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