AUDIO-TECHNICA’S STYLE HEADPHONES, HIGHLY RECOMMENDED BY WHOM YOU KNOW, MAKE LISTENING MORE FASHIONABLE – AND FUN! WHOM YOU KNOW IS PSYCHED TO KICK OFF OUR COVERAGE OF AUDIO-TECHNICA

Female music lovers, rejoice!  There is now a way to listen to your music in style, thanks to Bloom, Audi-Technica’s ultra-chick line of inner-ear headphones.   The line is specifically designed for women, and it shows in the details.  All other ear buds I’ve tried have consistently fallen out of my ears –they’re too big to fit properly. However, these fit perfectly!  They’re just a little bit smaller, but that little bit makes a huge difference in the fit, as well as the comfort level.  In addition to being the perfect size, the Bloom ear buds are adorable!  Mine are a simple, pearly white and have a lovely luster to them!  Each pair comes housed in an ultra-feminine carrying case (mine came in a green box with pretty pink flowers!), which is perfect for storing and protecting them.  Now, all of this is terrific of course, but do they deliver on sound?  You bet!  I tried them out on the noisy Manhattan subway at rush hour and heard every bit of music loud and clear.  They also work well to cancel out background noise – another plus in the perpetually loud New York City streets!  All around winners, these fashionable headphones are a perfect gift for any fashionable female on the go – whether it’s yourself or someone else!

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Audio-Technica now offers its Style headphones, three new models with a variety of distinctive designs and vibrant colors. The Audio-Technica Style headphones include the on-ear ATH-FW3 Button (SRP: $49.95), in-ear ATH-CKF500 Key (SRP: $34.95) and in-ear ATH-CKF300 Bloom (SRP: $29.95).

Crystal Griffith, Audio-Technica Consumer Marketing Manager noted: “Our Style headphones bring glamour, fashion and fun to music listening – along with outstanding sound quality, comfort and value.”

The sleek, elegant ATH-FW3 Button on-ear headphones are lightweight and comfortable, with an ultra-thin headband and generously cushioned ear pads that swivel for a perfect fit. Available in white, black, metallic brown and pink with woven “X” detailing on the ear pieces, the Button features newly designed advanced-technology 30 mm drivers to deliver superb sound. The headphones fold flat for easy portability and come with a fabric carrying pouch with a signature “button and floral” graphic.

The ATH-CKF500 Key is wearable audio jewelry, with a distinctive key-shaped cord wrap and rhinestone slider, metal earpiece accents and elegant calligraphy with rhinestones on the ends of the earpieces. These in-ear headphones are available in pink/gold, black, brown, white, ivory, light pink, pink and turquoise blue. The Key delivers expansive sound that belies its compact design, thanks to its 8.8 mm drivers that provide high-performance audio reproduction. The Key comes with three interchangeable soft eartips in XS, S and M sizes.

The ATH-CKF300 Bloom is available in a variety of vibrant colors and floral carrying case designs. Small, lightweight and styled for a comfortable fit, the Bloom is available in pink, light pink, dark pink, gold, lime green, purple, mint green and white, with matching carrying cases with a

flowers-in-bloom motif. The ATH-CKF300 features 8.8 mm drivers for clear, dynamic sound, and comes with XS, S and M ear tips. Like all Audio-Technica Style headphones, the Bloom is compatible with the Apple^® iPod^®, iPhone^™ and iPad^®, and ideal for use with portable music players, laptops, in-flight entertainment systems and other devices.

Audio-Technica Style headphones are now available at authorized retailers, and can be found at www.shopaudiotechnica.com.