Whom You Know: Ivanka Trump Collection Moves to Mercer, Aaron Basha to Madison... and More

Monday, July 18, 2011

Ivanka Trump Collection Moves to Mercer, Aaron Basha to Madison... and More

The leasing and sales team of Faith Hope Consolo, Chairman, andJoseph Aquino, Executive Vice President of Prudential Douglas Elliman's Retail Group has arranged major shifts in two significant corridors with the move and expansion of the Ivanka Trump Fine Jewelry collection to a 3,100-square-foot space at 109 Mercer Street; and the simultaneous transfer of Aaron Basha's collectible charms to Ms. Trump's former 1,100-square-foot store at 685 Madison Avenue, across the street from his original shop in the Helmsley Carlton House.

"Sometimes simple isn’t that easy," pointed out Ms. Consolo. "This was a complicated series of transactions but the move for Aaron Basha has secured a bigger space and better presence on a rarified block he is so completely identified with. And the downtown direction for Ivanka Trump is an important step for her bold and dramatic designs because it takes her to a distinctive center of innovative style."

Added Mr. Aquino, "We have orchestrated the ultimate musical chairs of retail real estate, and each tenant will benefit from these efforts. Best of all, it worked out in a way that made everyone's wish list come true, tenants and landlords, alike."

Located between Spring and Prince Streets in the former Alaska House, 109 Mercer Street is situated on one of Soho's most significant "fashionista" streets, which also includes such new arrivals as Balenciaga, YSL, Agent Provocateur and Rag & Bone. Ms. Consolo and Mr. Aquino, who are considered early pioneers in Soho, have introduced literally dozens of retail businesses to the area over the years; most recently, RoundAbout at 115 Mercer Street andRealm at 98 Greene Street.

Additionally regarded as maestros of Madison Avenue retail, particularly along the bejeweled streets of the sixties and seventies, the duo has brought at least one luxury retailer to every block along the corridor, including such world-renowned names as Cartier, Cesare Paciotti, DeLaneau, Fogal, Godiva, Jimmy Choo, Kwiat,Longchamp, Paul & Shark, Sermoneta, and Soigné K.

"Uptown or downtown, we understand the synergy between the streets and businesses," said Ms. Consolo. "These relocations will make important differences in the amount and quality of consumer that reaches each store."

Ms. Consolo and Mr. Aquino represented both tenants, as well as the landlords, Continental Ventures Realty for 109 Mercer Street, and Spitzer Enterprises for 685 Madison Avenue.

About Prudential Douglas Elliman's Retail Group

As the industry leader in retail leasing, investment sales and consulting, Prudential Douglas Elliman's Retail Group is renowned for its success on local, national and international platforms. Headed by Faith Hope Consolo, Chairman, the group's comprehensive scope extends to virtually every facet of the retail landscape; from celebrated Madison Avenue to Rodeo Drive, urban retail corridors worldwide, upscale super regional shopping malls, luxury specialty centers and hotel/casino retail. Over the years, the group has brought world-famous fashion designers and international brands to U.S. markets, as well as U.S. brands abroad. Moreover, they are the exclusive representatives of prominent portfolios held by investment funds, public companies and private property owners; as well as consultants for business improvement districts and government agencies.

Recognized for its innovative marketing strategies, the Retail Group offers a wide range of services that are critical for today's economic environment, and provide customized, focused solutions on a client-by-client basis. With unparalleled access to a global network of businesses, owners and buyers, Prudential Douglas Elliman's Retail Group is the foremost retail real estate authority in the country. For more information, visit the Retail Group online or http://www.faith-consolo.com/

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