We Celebrate our 1,300th Post in Product Alert with Pureology Essential Repair ColourMax Highly Recommended by the Gorgeous Women of Whom You Know!
I religiously color my hair every 6 weeks. By the third week, my color begins to fade, ever so slightly. I started using the Pureology Essential Repair ColourMax 6 weeks ago after I got my hair colored and it has worked like a dream. I met up with a few friends for brunch just a few days ago and one friend asked if I had just colored my hair because it looked so good. I have never been so happy with a product that helps preserve my color in-between getting it done. I've told several friends of mine that also get their hair colored about this product. This is a hair care product that I plan on keeping in stock at my house.
Pureology EssentialRepair ColourMax helps extend the life of my hair color. This product really is a life saver! I have been looking for a great way to protect my hair during the summer and I've found it. It reduces frizz and keeps my hair silky smooth. I can't get enough of the fact that it just helps sustain the life of my hair. I now don't have to worry about my hair in the summer. Oh and not to mention this stuff smells great!
Pureology is known for taking advantage of nature’s best resources in the creation of their products. Their EssentialRepair ColourMax is no exception. It uses chamomile and olive oil to block out environmental factors that damage colored hair. When used before leaving the house for the day, I noticed that my hair stayed soft and moisturized straight through the evening. Even better, my color didn’t lose its shine. After a week of use, I hadn’t noticed any of the fading in my highlights that I’ve become accustomed to in the summer. ColourMax is a great product that keeps colored hair looking perfect all summer.
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On the whole line:
: Pureology Serious Colour Care brings consumers luxurious, reparative daily care and treatments featuring enhanced formulas, superior ingredients, and decadent textures with its EssentialRepair™ system – professional colour care created for over processed, damaged, fragile and highly-sensitized colour-treated hair. The protein-rich soymilk and concentrated dose of pure biotin help fortify and defend against hair damage, while organic botanicals of nurturing olive oil and chamomile restore softness and healthy shine. The ZeroSulfate® shampoo and AntiFadeComplex® maximize colour retention.
- EssentialRepair Shampoo: Renew strength and help repair and fortify against damage while protecting colour vibrancy with this concentrated and gently cleansing ZeroSulfate® shampoo.
- EssentialRepair HairCondition: Deeply nourish distressed hair, renew moisture, and fortify against damage while protecting colour vibrancy. Intensely strengthens and helps rebuild hair.
- EssentialRepair SplitEndCorrectingTreatment: Intensively nourish distressed hair and seal split ends while protecting colour vibrancy. Delivers high-performance thermal protection and defense against split ends from mid-length to ends.
- EssentialRepair ColourMax®: Fortify and help repair distressed hair while delivering extra colour protection and radiant shine. Lightweight spray contains UV filters to help defend against colour-fading and free radical damage.
- EssentialRepair InstantRepair®: Reinforce distressed hair and fortify against damage while protecting colour vibrancy. Lightweight leave-in conditioner renews strength and manageability.
- EssentialRepair RestorativeHairMasque: Nourish distressed hair, renew moisture, and fortify against damage while protecting colour vibrancy. Deeply reparative treatment strengthens and helps rebuild hair.
| Features | Benefits |
| Natural Derivatives | · Soymilk: Protein-dense infusion reconstructs and strengthens hair. · Biotin: Also known as Vitamin H, is a pure, nutrient-dense supplement targets damaged hair’s core for inner repair |
| Organic Botanicals | · Chamomile: Provides concentrated nourishment for increased softness and shine. · Olive Oil: Deeply conditions and hydrates to increase manageability and luster. |
| AntiFadeComplex® | · Heliogenol, Vitamins C & E and Melanin blend together to help optimize colour retention. · Potent antioxidants fight the four colour-fading free radicals and UVA/UVB sunscreens extend the life, vibrancy, and shine of hair colour. |
| ZeroSulfate® Shampoo | · Concentrated sulfate and salt-free formula gently cleanses hair without stripping colour or damaging the hair. |
Suggested Retail Price
- EssentialRepair Shampoo
- $27.00 (10.1oz)
- EssentialRepair HairCondition
- $27.00 (8.5oz)
- EssentialRepair SplitEndCorrectingTreatment
- $40.00 (3.2oz)
- EssentialRepair ColourMax
- $22.00 (8.5oz)
- EssentialRepair InstantRepair
- $28.00 (8.5oz)
- EssentialRepair RestorativeHairMasque
- $50.00 (5.2oz)
Launch/Availability: March 2009 in salons nationwide.
About Pureology
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!® For more information visit www.pureology.com. 
