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Tuesday, August 23, 2011

Fall in Love with Color All Over Again With Color Sensational Lipcolor from Maybelline New York Crisper Color… Creamier Feel… 54 Captivating Shades Recommended by the Gorgeous Women of Whom You Know

This is one of the colors I usually pick up to wear on my lips. This color, however, was much more rich, that it made my lips pop unlike any other color similar to it before. I loved that it didn't dry out my lips and made me feel like I had to keep putting more on to keep my lips feeling moisturized. I've told several friends of mine already about this lipstick. I am so impressed with this lipstick that I want to go buy more in different colors.

New colorways introduced by Maybelline in their lipstick line! Just in time to be the perfect transitional colors of the season: color sensational is here. Mochachino is my new favorite everything lipstick: walking the dog, meeting friends for cocktails. It gives me that little creamy spark that makes me feel like a girl first thing out the New York door. Indulge, with no caloric overflow, and let Maybelline be your new summer friend.

Maybelline's lipstick in Mochachino is a nice, subtle earthy mocha color that can be worn either in the daytime or the evening. It has a glossy, smooth finish. For someone with fair skin like mine, I prefer to wear it in the evening. It goes on smoothly and doesn't dry out the lips. It's a really lovely lipstick that could be worn by women of all color.

Maybelline Mochachino lipstick is such a beautiful color. This lipstick keeps my lips moisturized and feeling wonderful for hours. I love the way it shines. I love the way it feels on my lips. This lipstick outshines all the rest!

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Color Sensational is making women all over the world fall in love with color all over
again. In 54 shades, its lipcolor so rich, so sophisticated, it could only be described as sensational.

Introducing Color Sensational, the most “color-full” lipcolor yet from Maybelline New York.
The design of Color Sensational began with a clean slate – a new take on an old question: “How do I

find the perfect shade of lipcolor?” It was a challenge the Maybelline New York product development
team set to meet head-on. They studied skin tones, undertones, makeup trends and lifestyles. They

researched the latest pigment and pearl technologies, and analyzed top-selling shades across prestige
and mass. They spent more than two years working to get it just right. Color Sensational Lipcolor is

so creamy and color saturated, women everywhere will fall in love with color all over again.
How is it different? Color Sensational delivers a new level of crisp, high resolution color and

creamy comfort. The uncompromised texture allows for a nurturing, creamy feel. Drenched in pure
color, what you see in the tube is exactly what you’ll see on lips.

The palette of 54 shades is beautifully sophisticated, designed to compliment every complexion, mood
or preference. The Color Sensational range consists of intuitive shades for every occasion, from

classic to fresh to bold hues straight from the runway. All 54 shades are grouped into four color
families: reds, pinks, plums and naturals that universally flatter.

How does it work?
Pure, undiluted color – unique pigments impart crisp color with pure pay-off. Full-coverage

color looks rich and true from the moment you apply it.
Honey nectar – luxurious honey nectar nourishes lips for an exquisite application.

Just as shades are grouped into four color families, the packaging, inspired by the NYC skyline, is
too. Sleek, luxurious compacts are available in shades of red, pink, plum, and natural to reinforce the

message of what’s inside, and help make finding your shade even easier. While Color Sensational is
elegant enough to look and feel like a department store lipstick, it’s available at a Maybelline New York

accessible price of just $7.49.
What’s more, the Color Sensational lipcolor collection includes Lip Liner and Lip Gloss to complement

your look. So whatever your skin tone, lip tone, personality or preference, sensational lipcolor awaits.


“Maybelline New York’s New Color Sensational Lipcolor will compel consumers to fall in love with color
all over again by reaching her with breakthrough color impact at all of her touch points,” said Carolyn

Holba, Senior Vice President, Marketing. “We will drive category growth by answering the #1 most
pressing question for women – how to find my shade – and we’re not stopping there. Our sensational

shades have a sensational feel; they come in a sensational package with truly sensational support.”
The complete Color Sensational Lipcolor collection includes lipstick, lip liner and lip gloss:

Color Sensational Lipstick – more perfect pinks, new-found naturals, freshly picked plums and
redefined reds. SRP: $7.49. Available in 48 shades grouped into four color families:

o PINKS: Pink Sand, Born With It, Pink Please, Pink Peony, Pink Me Up, Pinkalicious,
Hooked on Pink, Let Me Pink, Pink Wink, Pink Quartz, Pink Petal, Make Me Pink, Plaza

Pink, Party Pink, Pink of Me, Bit of Berry, Pink & Proper, Pink Satin, Fifth Ave. Fuchsia,
Fuchsia Fever

o NATURALS: Nearly There, Totally Toffee, Warm Me Up, Crazy for Coffee, Copper
Charm, Broadway Bronze, Cinnamon Stick, Tinted Taupe, Sugared Honey, Toffee

Tango, Warm Latte, Mochachino, Bronzed, Barely Brown, Bean There, Rum Riche
o PLUMS: Yummy Plummy, Plum-tastic, Plum Paradise, Plum Perfect, On the Mauve,

Mauve-ulous, Madison Mauve, Mauve Me
o REDS: Coral Crush, Peachy Scene, Park Avenue Peach, Sweet Nectar, Summer

Sunset, Are You Red-dy, Very Cherry, Red Revival, Ruby Star, Red Revolution.
Color Sensational Lip Gloss – sophisticated color and shine from pure pigments; luxurious

feel from nourishing honey nectar. SRP: $6.49. Available in 12 shades:
o PINKS: Born With It, Pink Perfection, Raspberry Sorbet, Hooked on Pink

o NATURALS: Sandstone Shimmer, Touch of Toffee, Mocha Glaze, Broadway Bronze,
Sugared Honey

o PLUMS: Plum-tastic
o REDS: Cranberry Cocktail, Wine All Mine

Color Sensational Lip Liner – keep NEW Color Sensational lipcolor looking beautiful with
coordinating lip liners that won’t smudge, smear, feather or bleed. SRP: $6.49. Available in 10

shades:
o PINKS: Rose, Clear, Pink

o NATURALS: Nude, Toast, Mocha
o PLUMS: Raisin, Plum

o REDS: Red, Wine
Maybelline New York is available in over 129 countries worldwide. As the official makeup sponsor of Mercedes

Benz Fashion Week, Maybelline New York combines technologically advanced formulations with on-trend
expertise to create accessible cosmetics with a spirited style. For more information, log onto www.maybelline.com

Maybe she’s born with it, maybe it’s Maybelline.

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