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Monday, August 8, 2011

Lose it to Redken! Redken Launches its Redken Haircolor Virgin Campaign on Facebook

Calling all Redken Haircolor Virgins (those consumers without Redken haircolor)!  Beginning August 1, Redken <http://www.redken.com/>  launches its Redken Haircolor Virgin Campaign, exclusively on Redken’s Facebook page <http://www.facebook.com/Redken> , where consumers enter for the chance to “lose it” with Redken and receive their first Redken haircolor service with Tracey Cunningham <http://www.redken.com/whats-hot/meet-the-experts/tracey-cunningham/> , Redken Creative Consultant for Color and Colorist to Cameron Diaz, Emma Stone, and Emily Blunt among others.
“Redken offers such a large range of color lines that even those who are color shy will fall in love Redken haircolor,” says Tracey Cunningham, Redken Celebrity Colorist.  “After their haircolor service, my clients love the natural color reflects, shine, and how conditioned their hair feels.”
How It Works:
Beginning August 1, Facebook users upload a photo of themselves to the “Redken Haircolor Virgin” tab on Redken’s Facebook page.  They will receive a Redken Haircolor Virgin stamp on their photo which will be added to a library featuring other Redken Haircolor Virgins. Users have until September 30 to vote for their favorite Redken Haircolor Virgin.  The winner will receive a three-day trip to Los Angeles and a haircolor makeover with Redken Celebrity Colorist Tracey Cunningham. There will be ten first-prize winners who will be awarded a $250 gift card to be used at their local Redken Salon.
The Redken Haircolor Virgin campaign is now live – please visit www.Facebook.com/Redken to “lose it to Redken” today!
About Redken
To locate a Redken salon please log on to redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  For further information, please contact us at the information listed above. For more information visit Redken.com <http://www.redken.com> , Become a Redken Facebook Fan <http://www.facebook.com/redken>  or follow us on twitter @Redken5thAve <http://www.twitter.com/redken5thave

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