Whom You Know: NEW! Shades EQ Cream and Cover Plus Equalizing Conditioning Color and Brightening Conditioning Color Cream by Redken!

Wednesday, August 24, 2011

NEW! Shades EQ Cream and Cover Plus Equalizing Conditioning Color and Brightening Conditioning Color Cream by Redken!

Redken expands its Shades EQ palette with new Shades EQ Cream and Shades EQ Cover Plus. Formulated as an acid pH, no-lift, no-ammonia color with a creamy consistency, Shades EQ Cream has everything consumers love about Shades EQ Gloss and more. Shades EQ Cover Plus has a no-ammonia formula, provides up to 75% gray coverage and has a subtle brightening effect.

With the cream consistency of Shades EQ Cream and Cover Plus, consumers will experience longer-lasting, shiny, smooth and conditioned hair, plus extraordinary low-commitment gray coverage and refreshed color.

Technology

Features

Benefits

Shades EQ Gloss

Shades EQ Cream

Shades EQ Cover Plus

Acidic pH

· Ensures gentle processing for outstanding condition and shine

· Optimized fiber integrity

X

X

No Ammonia

· Minimizes swelling and cuticle damage

X

X

X

Grey Blending

· Ability to blend or color gray, without lifting the hair’s natural pigment

X

X

100% Oxidative Dyes

· Rich, deep, long-lasting color results

X

X

Formulated with Pomegranate Oil, Rice Protein and Conditioning Polymers

· Help protect, moisturize and nourish the hair fiber

X

X

Rich, Creamy Formula

· Ensures outstanding condition and shine

· Optimized fiber integrity

X

X

Gray Coverage

· Up to 75% gray coverage with demi-permanent results

X

Subtle Brightening Effect

· Perfect for softening the natural base

X

Shades EQ Cream and Cover Plus Product Details

Features

Benefits

Cream Consistency

· Fast Application; easily glides onto the hair

· Superior Conditioning; rich cream formula for intense moisture and shine

Who is Shades EQ Cream for?

· For consumers who want a fashionable look without the commitment

Cream formula gives stylist more control over color placements to offer fashion forward techniques

· For consumers with medium to coarse hair and/or chemically textured hair

Conditioning cream formula with pomegranate oil, rice protein and conditioning polymer offers excellent moisturizing benefits

· For consumers with over-lifted color

Unique taste of color adds the richness and depth consumers need to go back to a more natural color in one easy step

· For consumers who need to refresh their Cover Fusion color

Rich color results, 1⁄4 level darker than Shades EQ Gloss, provide perfect refresh for perfect coverage at the roots

Who is Shades EQ Cover Plus for?
For any consumer looking for a demi-permanent conditioning cream haircolor with low-commitment gray coverage

Also ideal for any consumer who would like a subtle brightening effect to eliminate dullness

New Shades EQ Cream and Cover Plus provide shades with R5 red dye – an extremely chromatic, oxidative dye that creates more powerful and purer red tones. The shades with R5 red dye have the longevity of an oxidative dye while still producing the type of vibrant results that are expected from a direct dye. Unlike direct red dyes, shades with the R5 dye provide intense red reflect that lasts!

This series also features Rubilane® - the truest copper dye for rich, bright copper tones[1]. Rubilane® copper dye is also 100% oxidative, so results don’t fade out fast like direct copper dyes – keeping copper results at high intensity, even after 20 shampoos.

Launch: Shades EQ Cream: August 2011

Shades EQ Cover Plus: October 2011

Available: Salons and stores

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. For more information visit Redken.com, Become a Redken Facebook Fan or follow us on twitter @Redken5thAve

[1] Among oxidative haircolor dyes

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

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-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
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"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
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Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
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"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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President, Belleek Group North America
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"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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