Whom You Know: Redken Introduces NEW! Shades EQ Cream and Cover Plus Equalizing Conditioning Color and Brightening Conditioning Color Cream

Wednesday, August 24, 2011

Redken Introduces NEW! Shades EQ Cream and Cover Plus Equalizing Conditioning Color and Brightening Conditioning Color Cream

Now there's no limit to what your colorist can do with Redken Shades EQ! Shades EQ Gloss is the #1 long lasting, no-lift, no-ammonia, demi-permanent haircolor in the U.S., adored by consumers and stylists alike and it just got better. Perfect for those who are color-shy or want a quick fix; new Shades EQ Cream will provide longer-lasting, shiny, smooth and conditioned hair, plus exceptional gray blending and refreshed color. Also new to the Shades EQ family is Shades EQ Cover Plus[1] which features up to 75% gray coverage with demi-permanent results and a subtle brightening effect for a more visible reflect.

“Redken Shades EQ is the backbone of my coloring process. It refreshes and leaves my clients’ hair so vibrant!” says Tracey Cunningham, Celebrity Colorist and Redken Creative Consultant for Color. “Whether I’m using Shades EQ Gloss for a more transparent look or Shades EQ Cream for richer, deeper color, my clients love how shiny and conditioned their hair feels. It takes them straight from the salon to the red carpet.”

Shades EQ Cream and Cover Plus are formulated with pomegranate oil, rice protein and conditioning polymers to help protect, moisturize and nourish the hair fiber. After using Shades EQ Cream and Cover Plus, hair will be shinier, smoother and more conditioned.

New Shades EQ Cream and Cover Plus provide shades with R5 red dye – an extremely chromatic, oxidative dye that creates more powerful and purer red tones. The shades with R5 red dye have the longevity of an oxidative dye while still producing the type of vibrant results that are expected from a direct dye. Unlike direct red dyes, the shades with R5 ensures that the intense red reflect lasts!

This series also features Rubilane® - the truest copper dye for rich, bright copper tones[2] .Rubilane® copper dye is also oxidative, so results don’t fade out fast like direct copper dyes – keeping copper results at high intensity even after 20 shampoos.

“So many of my clients have a permanent color as their base, complemented by a few highlights. I love the new Shades EQ Cream to keep lightened strands fresh between touch-up services,” says David Stanko, Color Consultant for Redken. “Shades EQ Cream is great for maintaining subtle, refined warmth on the highlights and keeping brassiness away.”

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com <http://www.redken.com> , Become a Redken Facebook Fan <http://www.facebook.com/redken> or follow us on twitter @Redken5thAve <http://www.twitter.com/redken5thave>

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/