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Tuesday, August 23, 2011

Want false lash glam without the fuss? No problem! NEW! The FALSIES by Volum’ Express from Maybelline New York Get the look of fab, false lashes. Instantly. From a tube. Recommended by the Gorgeous Women of Whom You Know because they are Smart and Beautiful!

Maybelline Volum'Express mascara almost makes my lashes look amazing. I love the length that it gives. I also can't get enough of the volume that it builds on them. I really look like I have long and thick lashes. My eyes just pop and I love it!

I love this mascara.  I don't often wear mascara because I just don't have the time to put on much makeup.  I loved that this was quick, easy and didn't leave any clumps after applying.  It washed off very well with a gentle eye cleaner.  I will have to make time every morning now to make sure I put on mascara. 

Ok, what's in a name? Image, and sex appeal, and Frederick's of Hollywood may come to mind when you see this hot blue package on the shelf, and that's the way they want it to work.  But don't be put off by this one: this push-up, plum-up mascara works!!! One swipe and your lashes feel the difference.  You look back at yourself in the mirror with full, almost -false eyelashes.  the Black Drama is a true black, and will give you that  eye accent needed for photo-worthy definition. they don't call it "volume express" for nothing. Like a Jane Russel Playtex advertisement in the 1960's: lift and separate.  And it does indeed do that!

I love the Maybelline Falsies Volum'Express mascara! I love when my lashes look long, separated and thick. This mascara is perfect for creating that look. The brush is curved so it helps you get right under those lashes building volume every time you brush. This is a great mascara that creates GREAT lashes!

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Everyone loves the look of false lashes, but a girl on the go has no
time to go faux! Introducing The FALSIES by Volum’ Express, NEW from Maybelline New
York. From the creators of the world’s top selling mascaras comes a new way to get the
dramatically glam look of lashes so bold, they look unreal. It’s a whole new kind of volume!
When it comes to lashes, bigger is always better. Now super-full, flirtatious lashes – once only
available from unwieldy false lashes – can be achieved with just one sweep of a mascara wand.
The secret of The FALSIES Mascara is in the exclusive spoon-shaped brush with its innovative,
flexor stem wand designed to sit perfectly along the lash line, cupping and fanning out the
lashes. The ideal amount of product is deposited and swept through lashes from corner to
corner in just one sweep. Lashes will instantly appear supersized with full lash density and no
visible gaps from any angle.
No need to build layer upon layer to achieve fullness. The FALSIES by Volum’ Express evenly
coats lashes with a Pro-Keratin fiber-enriched formula, instantly plumping lashes and filling in
gaps for a dramatic false lash effect.
“Maybelline New York is making it easier for women everywhere to get the fullest, boldest most
dramatic lashes possible – from a tube,” says Carolyn Holba, Senior Vice President of
Marketing, Maybelline New York-Garnier. “Bold, dramatic lashes, once achieved only with the
help of professional makeup artists – or talented consumers – can now be attained with the
stroke of the wand.”
So say goodbye to tricky false lashes and go bold every day with the FALSIES by Volum’
Express only from Maybelline New York. The mascara will be available at mass retailers
nationwide beginning July 2010 at a suggested retail price of $7.77. To enhance the dramatic
volume look and ensure maximum eye-opening impact, FALSIES is available in three washable
and two waterproof shades.
Washable shades: Blackest Black, Very Black, Brownish Black, Black Drama
Waterproof shades: Very Black, Brownish Black, Black Drama
Maybelline New York is available in over 129 countries worldwide. As the official makeup sponsor of Mercedes Benz Fashion
Week, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics
with a spirited style. For more information, log onto www.maybelline.com also available in Spanish. Maybe she’s born with it, maybe
it’s Maybelline.

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