Whom You Know: ALBERTA FERRETTI: Redken's Runway Report from Milan with hair by Guido

Thursday, September 22, 2011

ALBERTA FERRETTI: Redken's Runway Report from Milan with hair by Guido

Redken Creative Consultant Guido kicked off Milan Fashion Week Spring/Summer 2012 earlier today at the Alberta Ferretti show by creating a “hippie, beachy” look featuring a shiny and almost wet texture which he says is “more exciting than dry hair at the moment.”

“When Alberta and I met, we decided we wanted the hair down and to look very innocent, but with some edge. The collection features beautiful dresses and so the girls needed to feel easy and young, and not too “mumsy.” We used Redken All Soft Argan-6 Multi-Care oil to add shine during the blow-dry, overused shine flash 02 glistening mist to add tons of shine (almost a wet look) to the hair, and finished with forceful 23 hairspray to clean up the hair line and make it very tight to the head.”

–Guido, Redken Creative Consultant

Redken Products Used:

- All Soft Argan-6 Multi-Care Oil

- Shine flash 02 glistening mist

- Forceful 23 super strength finishing spray

Create the Look:

Note: All models’ hair length was mid-way down the back for this style.

-Apply All Soft Argan-6 Multi-Care Oil to damp hair and blow-dry.

-Create a clean center part.

-Use a curling iron to create some bend in the hair.

-“Overuse” and apply shine flash 02 glistening mist to the lengths of hair to make it look almost wet.

-Spray forceful 23 hairspray all over the crown of the head to make the hair around the face very clean and remain in place.

About Redken All Soft Argan-6 Multi-Care Oil
This omega-6 enriched, fair trade argan oil formula envelops hair in concentrated softness, nourishment and protection. All Soft Argan-6 Oil can be used six different ways to dramatically transform the texture of dry, brittle hair:
On Wet Hair
1. PROTECT: Pre-Blow-Dry Shield

2. ILLUMINATE: Styling Shine Booster

3. SOFTEN: Treatment Booster

On Dry Hair
4. MOISTURIZE: Pre-Shampoo Treatment

5. SMOOTH: Post Blow-Dry Perfector

6. RECONDITION: Overnight Treatment

**Redken All Soft Argan-6 Oil will be available in salons beginning in October.

Looking for the latest in hair fashion? For more information visit Redken.com to locate a salon, Become a Redken Facebook Fan or follow us on Twitter @Redken5thAve

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