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Thursday, September 15, 2011

PORTS 1961 and REED KRAKOFF: Redken's Runway Report from New York with hair by Guido


Redken Creative Consultant Guido created two minimal versions of a pony for the Ports 1961and Reed Krakoff shows today. Both styles were first blown out with Redken’s satinwear 02 ultimate blow-dry lotion, but the final Ports 1961 look was modern and secured with a sleek white barrette, while the Reed Krakoff look took a natural, fresh turn wrapped with a leather strap.
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The Ports 1961 look was two-textured, wet on top and dry toward the ends. “Ports 1961 is a classic American sportswear line and this look is quite strong, accentuating the modern feel looking without feeling over-girly. The point is that it has no real period reference, leaving a pure, austere, and even masculine impression.”
–Guido, Redken Creative Consultant

Redken Products Used:
-satinwear 02 ultimate blow-dry lotion
-hardwear 16 super-strong sculpting gel
-forceful 23 super strength finishing spray

Create the Look:
- Apply satinwear 02 ultimate blow-dry lotion to damp hair and blow dry straight back with a paddle brush.
- Apply hardwear 16 super-strong sculpting gel at the roots for a wet look and comb straight back.
- Gather hair at the nape of the neck and secure with a simple 3-inch barrette.
- Finish entire style with forceful 23 super strength finishing spray.

ports ss12 runway 1.jpgports ss12 backstage 3.jpg

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The low-slung ponytail at Reed Krakoff reflected the designer’s minimalism, who wanted the hair to feel very achievable but remain sophisticated. “Although ponytails are a style we see a lot on the runway and in real life, women can find new ways of updating it, and today we updated it by securing the ponytail with a leather strap which Reed chose."
–Guido, Redken Creative Consultant

Redken Products Used:
satinwear 02 ultimate blow-dry lotion
- Nature's Rescue Radiant Sea Spray

Create the Look:
- Apply satinwear 02 ultimate blow-dry lotion to damp hair and rough dry.
- Create a messy center part.
- Pull hair back into a low slung ponytail about 5 inches lower than the nape of the neck; secure with a piece of black leather.
- Pull a few pieces out around the face to finish and spray Nature’s Rescue Radiant Sea Spray into the ponytail for added texture.
reed ss12 runway 3.jpgreed ss12 backstage 2.jpgreed ss12 runway 1.jpg
Photo Credits: Charles Sykes for Redken 
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