Whom You Know: Christopher Bailey and Rosie Huntington-Whiteley celebrate Burberry Body in LA

Friday, October 28, 2011

Christopher Bailey and Rosie Huntington-Whiteley celebrate Burberry Body in LA

Burberry Chief Creative Officer Christopher Bailey and British actress Rosie Huntington-Whiteley hosted a cocktail party to celebrate the launch Burberry Body in Beverly Hills tonight

The event at the Burberry Beverly Wilshire store in Los Angeles was attended by over 400 guests includingKate Bosworth, Sir Patrick Stewart, Serena Williams, Luke Evans, Cat Deeley, Felicity Jones, Alice Eve, Rachel Zoe Talulah Riley, Jayma Mays, Imogen Poots, Ashley Madekwe, Ben Elliott, Emma Greenwell, Daniel Sharman, William Moseley, Julian Morris, Lydia Hurst, Gabriel Mann, Lily Aldridge, Erin Heatherton, David de Rothschild and Douglas Friedman

Musician Solange Knowles played a live DJ set

Burberry Body, the brand’s newest and most sensual fragrance for women, was launched in September 2011 in over 150 countries

The fragrance campaign, which features Rosie Huntington-Whiteley as the first Burberry Body wearing just a rose gold satin trench coat and the scent, was shot and filmed by Mario Testino in London

Tonight’s event marks the end of a week of Burberry events to celebrate the brand in the US

On Monday 24 October, Christopher Bailey hosted an intimate British afternoon tea at the brand’s 57th street store in New York which was attended by guests including Lucy Sykes, Shirin Von Wulffen, Helen Schifter, Amanda Ross, Annabel Tollman, Olivia Palermo, Zani Gugelmann, Clarissa Bronfman and Alexandra Lebenthal

On Tuesday 25 October, Saks Fifth Avenue hosted an event to celebrate the new Burberry London stop at their department store in New York, attended by over 100 guests including Zani Gugelmann, Alice St Claire, Fabiola Beracasa, Annie Churchill, Chelsea Leyland, Anne Huntington, Veronica Beard, Hamish Bowles, Steve Sadove and Ron Frasch

Burberry, founded in 1856, is headquartered in London and is a member of the FTSE100

“Burberry Body is the next chapter in our history, and a launch we are all so excited about. It’s the Burberry world translated into a scent, embodying every facet of the brand including our music, collections, scent, platforms and communities. We wanted to create something very British, feminine, timeless, distinctive and effortlessly sensual, with the attitude and energy of our iconic trench coat at the heart of it.”

Christopher Bailey, Burberry Chief Creative Officer

- Burberry Body is available globally in over 150 markets

- Burberry Body will be available in China from December 2011

- Timeless and modern, embodying all of the qualities of the global British luxury brand

- Feminine, warm and effortlessly sensual with an eclectic combination of refined ingredients

BURBERRY BODY AD CAMPAIGN 

- Multi faceted multimedia campaign conveying the different attitudes of the Burberry Body

- Campaign conveys warmth and sensuality of the fragrance

- Campaign shot in London by photographer Mario Testino under the creative direction of Christopher Bailey

- TV ad campaign premiered on Burberry.com and on the You Tube homepage globally in 13 markets, reaching over 57 million impressions daily

- Campaign runs on TV stations in Asia (from September), Europe (from October) and Rest of World (from November)

ROSIE HUNTINGTON-WHITELEY

Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body."

Christopher Bailey, Chief Creative Officer - Burberry

''It’s a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first 'Burberry Body' is an amazing compliment.''

Rosie Huntington-Whiteley

- British actress and Burberry model is the first Burberry Body

- First fragrance campaign for Rosie Huntington-Whiteley

THE SOUNDTRACK
“The Feeling are a band that I have always admired, they have an incredible musical talent, an addictive energy and a unique sound. I love Dan's timeless and emotive voice, which is perfectly captured in the Burberry Body soundtrack with the beautiful piano, strings and romantic undertones
Christopher Bailey, Chief Creative Officer

- Christopher Bailey collaborated with British band The Feeling on a bespoke soundtrack for Burberry Body

- “Rosé (Unplugged at Abbey Road for Burberry Body)” was recorded exclusively for Burberry at Abbey Road studios in London over the summer of 2011

- Track was released as a single globally on 10 October 2011, and is available through iTunes

- Exclusive music video for the track also recorded at Abbey Road

- Burberry has a long-standing association with British music: developing, supporting and nurturing British talent and collaborating across multiple Burberry experiences through the attitude and energy of music

Burberry Body fragrance, the campaign and its soundtrack will continue to be launched globally through dynamic innovative digital and live events and highly visible advertising and communication combining tradition and technology

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