Redken Texture Rough Paste 12 & Redken's Quick Dry 18 Hairspray Recommended by the Gorgeously-Tressed Women of Whom You Know! Help Support the Fight Against Breast Cancer

I absolutely love having short hair, but since my hair is very fine, it tends to lack style and volume. It can use all of the help it can possibly get, so I was thrilled when I came across Redken's Texture Rough Paste 12! The paste is truly excellent at giving my hair some much needed texture! You can apply the paste to either dry or damp hair and can continue playing around with your hair after application until you achieve the perfect look! It lasts all day long without giving your hair that stiff, helmet-like feeling. Best of all, buying this product in Redken's "Shape up your Style Kit" will not only get you the texture paste along with Redken's Quick Dry 18 Hairspray, it will help support the fight against breast cancer! Now you can have great hair and help a generous company support a great cause!


Great hair and a great cause. Redken is helping support Breast Cancer Awareness month through their Shape Up their Style promotion. Purchase the bundle of Rough Paste 12 working material and Quick Dry 18 instant finishing spary and Redken will make a $20,000 donation to Susan G. Komen for the Cure - helping to find a cure for breast cancer.The Rough Paste can help tame the wildest of hair. And there's no need to wet your hair. Just apply a small amount to dry hair and it will help to control it. The frizz will be gone and leaving your hair shapely and styled. It will add a softness to curls without leaving your hair greasy or wet looking. The fresh salon scent of the paste will make you think you've just stepped out of the salon. Finish off your look with the Quick Dry. It adds a sleek shine to your styled and controlled hair. And best of all, your hair will be soft and touchable, no stickiness! The compact design fits easily into your bag and the turn design cap means no worries of accidental sprays on the go. So movers and shakers can touch up anytime! 

When I saw I had received the Redken Shape Up Your Style products in the mail, I was so pumped to try them. I have short hair, and I use paste when I want to ramp up my style. I've not used the Redken brand before, but I was glad I did. It held my style better than the other paste products I've tried. The style didn't fall after several hours. The hair spray was also another good move. It didn't leave my hair feeling sticky and crunchy as other hair sprays. It was very quick to dry and left my hair feeling like I could run my fingers through it. It was the perfect size to fit in my purse in case I needed to quickly reapply. Another reason to love these two products...it helps support the Susan G. Komen for the Cure. I always support anything that helps fund breast cancer research. Get buying before October 31, because you can't have enough product that helps support a wonderful cause. Plus, if you order too much, it would make a wonderful stocking stuffer.

Nothing ruins an awesome hair day faster than your hair starting to lose it's awesomeness. Redken's Quick Dry 18 is a must to add to your routine. I found the application light and even. It helped hold my look and add a great shine. I am also proud to use a product that is helping support Breast Cancer Awareness Month. When purchasing the product (as part of a promotion it also contained Rough Paste 12) I learned that they are donating $20K to Susan G. Komen. This is a product I can stand behind.

 Luscious locks that look naturally wind-swept? This takes a lot of work! First I blow out all the curls, then go back and use a curling iron to add the "natural wave." Usually by 11am my look has lost it's umph. A friend recently told me about Redken's Texture 12 Rough Paste. This stuff is amazing. Of note, a little goes a long way. I also love that the company is dedicated to Breast Cancer research. I was happy to realize that they are currently joined up with Susan G. Komen. Now I can look great and help support a great cause!

What better way to finish your look than some of Redken's Quick Dry 18 Hairspray? After using Redken's amazing Texture Rough Paste 12, this quick dry spray is perfect for giving your hair a nice, healthy sheen! It instantly controls your hair without making it feel stiff, unlike most hairsprays I've tried. As part of the special promotional "Shape up your Style Kit," you can enjoy this product and also help support the fight against breast cancer with Redken! In conjunction with this incredible kit, Redken is making a $20,000 donation to Susan G. Komen for the Cure in support of their mission to find the cures for breast cancer. Not only does Redken care about making great hair products. They are a company that is committed to making a difference in our world! When you purchase this kit you will not only be guaranteeing yourself fabulous hair. You will be supporting a company that cares about winning the battle against breast cancer once and for all!

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Shape up your style with two of Redken Styling’s best-selling products while supporting the fight against breast cancer! In conjunction with this limited edition promotion, Redken will make a flat $20,000 donation to Susan G. Komen for the Cure® in support of their mission to find the cures for breast cancer. The promotion includes: 

rough paste 12 working material (2.5 oz) 

Create rough and ragged texture with non-stop separation and sculpts strong styles with moldable hold. Rough paste 12 working material is great for short to medium-length hairstyles that need bold, rough texture. To use, pump it out, rub a small amount in hands and apply on damp or dry hair. Reapply for stronger textural effects. 

quick dry 18 instant finishing spray (2 oz) 

An instant finishing hairspray that provides control and healthy shine with a firm, no-fuss finish. For all hair types and lengths. Maximum control with 24 hour humidity resistance and 8-hour control. To use, spray 8-12 inches from dry, styled hair. Can be layered for increased control without stiffness. 

Availability & Pricing: 

- Suggested Retail Price: $17.50 

- Available: September/October 2011, Redken.com  for participating salons 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon

About Susan G. Komen for the Cure® 

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.