Whom You Know: SHU UEMURA ART OF HAIR - Full Shimmer Recommended by Whom You Know

Wednesday, October 19, 2011

SHU UEMURA ART OF HAIR - Full Shimmer Recommended by Whom You Know

“In 2007, the Professional Products Division expanded its luxury offerings with the launch of Shu Uemura Art of Hair. Today it remains the most exclusive brand within our portfolio, with products and treatment services selectively carried within the top 1% salons nationwide,” shares An Verhulst-Santos, President of the Professional Products Division, L’Oréal USA.

The product offering was directly inspired by the revolutionary vision of Mr. Shu Uemura. As an artist, his mantra was “Never stop thinking, improving, innovating. Creating something that is universally beautiful, that is art.” His unwavering passion for beauty took him down a path dedicated to helping women reveal their beauty in all its dimensions.

Deeply inspired by the fusion of cultures he experienced throughout his career, the Art of Hair line is based on the simplicity and purity of Eastern beauty balanced with the sophistication of Western glamour.

Mr. Shu Uemura’s unwavering commitment to quality, purity and product integrity were paramount in its creation. The innovation behind the line was based on a delicate balance between the intelligence of nature and the integrity of science. The selection of unique natural ingredients rediscovered through science delivers ultimate purity with the highest level of performance.

“With this refined palette of professional haircare and styling tools, we appeal to a new luxury customer, offering not only a distinctive hair result but also a uniquely sensorial and highly personalized experience.” says Maeve Coburn, Vice President and General Manager of Kérastase and Shu Uemura Art of Hair.

The Art of Hair line is comprised of 18 haircare products formulated to create the perfect hair fiber. The 6 haircare pillars are: Full Shimmer for color-treated hair, Moisture Velvet for dry hair, Silk Bloom for damaged hair, Muroto Volume for fine hair, Prime Plenish for time-weakened hair, and ShuSu Sleek for coarse, unruly hair. Products retail from $48 for shampoos to $68 for masques. Art of Hair also encompasses a collection of 14 styling products, which retail for $38, as well as one unique hybrid haircare/styler, Essence Absolue, which retails for $68. The products are available at select exclusive salons nationwide.

To experience Shu Uemura Art of Hair at a salon near you, please call 866-914-8750 or visit www.shuuemuraartofhair-usa.com. For more information, fan us on Facebook at www.Facebook.com/ARTOFHAIRUSA and follow us on Twitter @Shu_ArtOfHair.

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