Whom You Know: SHU UEMURA ART OF HAIR INTRODUCES SHUSU SLEEK A COLLECTION TO ADDRESS COARSE, UNRULY HAIR

Monday, October 31, 2011

SHU UEMURA ART OF HAIR INTRODUCES SHUSU SLEEK A COLLECTION TO ADDRESS COARSE, UNRULY HAIR

Inspired by the lustrous shine and fluidity of Japanese Satin Shusu, SHU UEMURA ART OF HAIR created SHUSU SLEEK, a revolutionary hair care collection designed to discipline coarse, unruly hair while creating a light, silky smooth style with the resplendent finish of Japanese satin. Enriched with Black Cumin Oil combined with essential lipids and minerals, Shusu Sleek is formulated to meet the essential needs of unmanageable hair.

Inspiration:

Over 500 years ago, a silk weaver from the imperial town of Kyoto introduced a new technique for weaving silk. The fabric he created was the smoothest, most delicate ever seen, with resplendence, shine and fluidity. The new art of weaving was called Japanese Shusu. Traditionally Shusu silk was used exclusively for ceremonial kimonos for noble patrons. The new hair care collection for Shu Uemura Art of Hair pays homage to the tradition of Shusu silk – the hair is left smooth with lustrous shine and natural fluidity.

Key Ingredient:

Black Cumin Oil intensely nourishes and smoothes the cuticle, taming the hair fiber and calming volume for glide-through detangling and flawless elegance. Known as “the oil of the pharaohs,” it is harvested from the black cumin’s dark, fragrant seeds and has been revered for millennia as one of the most potent medicinal ingredients. Today, modern research has uncovered the complex structure of this exceptional ingredient: composed of over 100 elements, it contains a high concentration of powerful antioxidants, and offers an optimal balance of essential fatty acids, omegas 3, 6 and 9.

New In-Salon Ritual:

Coinciding with the launch of the Shusu Sleek Collection, Shu Uemura Art of Hair is proud to introduce The Shiatsu Shampoo – a complimentary in-salon shampoo massage that provides a glimpse of the Shu Uemura Art of Hair Ceremony through slow shiatsu gestures (circular movements while applying pressure). Clients feel their whole head has been thoroughly cleansed with a fresh tingling scalp, ultimately feeling rejuvenated yet calm. Meanwhile the hair has the healthy, natural signature Art of Hair touch.

To experience Shu Uemura Art of Hair at a salon near you, please call 866-914-8750 or visit

www.shuuemuraartofhair-usa.com. For more information, fan us on Facebook at www.Facebook.com/ARTOFHAIRUSA and follow us on Twitter @Shu_ArtOfHair.

Shusu Sleek

For Coarse, Unruly Hair

A smoothing hair care range, without parabens, that disciplines and nurtures coarse, unruly hair. Recreates for the first time a result as soft, radiant and fluid to the touch as the luxurious Japanese satin – Shusu

Key Ingredient: Black Cumin Oil

• Revered for thousands of years for its health and beauty benefits, this powerful combination of antioxidants, which contain over 100 concentrated actives, protect and restore the cuticle from degradation from environment aggressors

Key Technology: Scalp Respect Complex

• Moisturizes and revitalizes the scalp

Benefits:

• Smoothes even the most unruly hair

• Provides amazing shine

• Fluid natural touch from roots to ends

• Intensely moisturizes the hair fiber

• Cleanses and supplements the hair fiber while respecting the essential balance of the scalp

Fragrance: Floral Oriental

• A unique scent, inspired by the richness of spices and oil

Shusu Sleek Collection:

Shusu Sleek Smoothing Shampoo – Delivered in a paraben- and silicon-free formula with an unusually high concentration of cationic polymers to deeply smooth the hair fiber

10 fl. oz / 300 ml

SRP: $48

Shusu Sleek Smoothing Conditioner: This exceptionally moisturizing paraben-free conditioner immediately and intensely tames the most rebellious manes with its unique combination of active ingredients

8.5 fl. oz / 250 ml

SRP: $58

Shusu Sleek Smoothing Treatment: This paraben-free masque intensely nourishes and tames unruly hair, helping attain long-lasting sleekness, while preserving the lightweight, vivid and fluid hair touch

10 fl. oz / 200 ml

SRP: $68

In-Salon Smoothing Ceremony: A soothing experiential 10, 15 or 30 minute hair ritual that delivers intense moisture, sleekness and shine to unruly hair

SRP: $25-$75

Availability: Visit http://shuuemuraartofhair-usa.com/ or call 866-914-8750 for salon locations

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