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Thursday, October 6, 2011

VALENTINO AND ALEXANDER MCQUEEN : Redken's Runway Report from Paris with hair by Guido Sponsored by Peachy's Sweet Deals

This Redken Runway Report from Paris is brought to you by Peachy's Sweet Deals:
Be sure to visit Cosmopolitan Dental, Advanced Derma Laser and Cutler Salon to measurably improve your life!

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Redken Creative Consultant Guido used braids in two very different yet equally stunning ways to create the looks at the Spring/Summer 2012 Valentino and Alexander McQueen shows in Paris yesterday.


Redken Creative Consultant Guido envisioned a classic, sensual Valentino woman when he created the soft braids at the show yesterday.  “Valentino has really found their woman and we see her each season in different guises.  Today's look is very signature Valentino, it's beautiful and romantic, it’s about a woman with an ease to her beauty.  The look we created is a French braid wrapped around her head- the kind of beauty that is timeless.”
–Guido, Redken Creative Consultant

Redken Products Used (see fact sheets attached):
All Soft IPN shampoo and conditioner
All Soft Argan-6 Multi-care oil


Create the Look:
-Shampoo and condition hair with All Soft IPN shampoo and conditioner.
-Apply All Soft Argan-6 Multi-care oil and blowdry to create a soft shine to the hair.
-Take a circular section of the hair at the crown, divide into 3 sections and begin to French braid the hair starting in the middle.  Continue the braid just under the right ear going all the way counter clockwise around the hairline, pinning hair along the way to keep in place.
-Pull out a few wisps of hair to keep the final look easy and soft.


val-ss12 backstage 2.jpgval-ss12 backstage 1.jpgval-ss12 runway 1.jpeg

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At Alexander McQueen, Redken Creative Consultant Guido created very intricate hair masks for each model to wear, creating a fabulous, fantasy-like overall look when paired with the exquisite, embellished Spring/Summer 2012 collection. 

"Overall this season, there was a simplicity and wearablility to the styles we created, but this is not one of them. Often we talk about Fashion Week hairstyles as being more fantasy and aspirational, and the look we created today at Alexander McQueen is just that.  All the models are wearing these very intricate masks that I designed with Sarah [Burton] and the idea came from the masks we created for the McQueen exhibit at the Met in New York. It's always fun and different to work in a design capacity, so when Sarah showed me the collection, the "hair" evolved from there. Each headpiece is slightly individual. In order for the masks to fit on the models' heads, we braided the hair underneath. This made the overall look more embellished and richer, as you can slightly see the braids through the mask.”

Please note: no Redken product was used in creating this look.

mcqueen-ss12 runway 2.jpegmcqueen ss12 backstage 1.jpgmcqueen ss12 backstage 2.jpgmcqueen-ss12 runway 1.jpeg


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