Whom You Know: Redken Introduces All Soft with NEW Interlock Protein Network™ (IPN) Highly Recommended by Whom You Know

Thursday, November 17, 2011

Redken Introduces All Soft with NEW Interlock Protein Network™ (IPN) Highly Recommended by Whom You Know

Redken 5th Avenue NYC continues to perfect their coveted arsenal of haircare products which we have historically loved. Reformulated with Redken’s exclusive new delivery system, the Interlock Protein Network™ (IPN),and Keratin Enrich Complex, new All Soft dramatically transforms the texture of dry, brittle hair. Argan oil-enriched formulas restore hair’s protein, comprised of keratin, for renewed elasticity and intense softness. You know we found out about that Argan Oil from Kelsy at The Cutler Salon and she was right-it is simply fabulous.

Research has shown that dry hair is a very common problem. In fact, 31% of women in the U.S. admit to having dry to very dry hair.[1] With Redken’s new IPN technology and Keratin Enrich Complex, the All Soft regimen specifically targets these hair types and provides intense softness and deep conditioning with incredible suppleness and improved manageability. In fact, after just one application of All Soft Shampoo, Conditioner and Argan-6 Oil, hair is instantly softer with 15x more conditioning[2].

“Dry hair lacks movement, softness and shine, is prone to breakage and has a straw-like appearance and texture,” notes Laure Lafforgue, Director, U.S. Marketing, Haircare for Redken. “The new IPN technology in the All Soft regimen rebuilds surface protection by creating a protective coating that restores hair’s hydrophobicity to a healthy state while providing progressive conditioning and reinforcing hair’s internal support for resilient flexibility.”

The All Soft renovation includes a range of products that will help to cleanse, condition and treat while restoring the health of the hair’s protective layer.

Cleanse

All Soft Shampoo and Conditioner gently cleanse the hair and provide fast detangling for intense softness, manageability and shine.

Treat

All Soft Heavy Cream softening rinse-out mask is a rich moisturizing cream that intensely softens the driest of hair, and leaves it feeling extremely soft, conditioned, and very touchable, with radiant shine.

All Soft Supple Touch softening cream-spray is a leave-in treatment that delivers the benefits of a cream in a lightweight spray; drastically improving manageability with lasting conditioning and amazing shine.

All Soft Argan-6 Oil [3] is a multitasking oil treatment comprised of fair trade argan oil that intensely nourishes and protects all types of hair and especially dry, brittle hair. It can be used in a multitude of ways to moisturize, protect, smooth, illuminate, soften or recondition and is enriched with omega-6 to provide concentrated softness, deep conditioning and lasting suppleness.

To locate a Redken salon please log on to redken.com. For more information visit Redken.com, Like Redken on Facebook or follow us on Twitter @Redken5thAve

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