Whom You Know: Pureology Styles Hair at the Eco-Fashion Show at Global Green USA¹s 7th Annual Gorgeous and Green San Francisco Benefit

Monday, December 12, 2011

Pureology Styles Hair at the Eco-Fashion Show at Global Green USA¹s 7th Annual Gorgeous and Green San Francisco Benefit

Lights, camera, eco-fashion & Pureology hair passion! As an ongoing supporter of Global Green USA, Pureology is working towards a more sustainable future and enlisted Pureology stylists to lead the Eco-Chic Fashion Show hair team at Global Green USA’s 7th Annual Gorgeous and Green benefit in San Francisco, which celebrated the organization’s smart climate solutions. Over 300 attendees including Michelle Branch, Peter Mensah and Rosario Dawson (live via satellite) enjoyed a performance by Michelle Branch as well as an Eco-Chic Fashion Show, delicious organic treats, and sustainably sourced cocktails.

The Eco-Chic Fashion Show showcased top designers including Oliver Tolentino, Minolya, Daniel Sudar, PACT and Karen Caldwell who blend high style with sustainability. Pureology stylists Natasha Sunshine and Sherilynn Smart co-led the Eco-Chic Fashion Show with the Pureology hair team including PureArtists Stacey (Rae) Barnes and Shara Deaton.

“We are thrilled to be so involved in this event and style the hair for the Eco-Chic Fashion Show,” stated Pureology’s Natasha Sunshine of Byu-ti Hair Therapy, A Pureology Salon <http://www.byu-ti.com> in Santa Monica and Sherilynn Smart of Sherilynn Jade Salon <http://sherilynnjadesalon.com> in Lafayette. “We collaborated with Lily Achatz, the eco-fashion show producer to develop the hair concept for the show – the vision was to juxtapose the elegant, sustainable designs with an edgy hair theme using many different curling irons.”

Learn how to achieve the look!

40’s Glamour with a 70’s Twist (Retro Curls)
- Begin with clean dry hair
- Heat two small curling irons (a ½ inch barrel and a ¾ inch barrel).
- Start at the nape spraying Pureology ColourStylist FortifyingHeatSpray protective primer before curling each 1 inch sized section with the smaller iron first. Continue until the entire nape is set.
- Switch to the larger ¾ inch iron and continue curling until you are two inches from your part line and stop leaving the roots straight.
- Place long clips at the line of separation between curl and straight hair and give an all over mist of ColourStylist StrengtheningControl zero dulling hairspray.
- Let hair set for 15 minutes. Add heat if possible (a heater or diffuser can work).
- Emulsify a pea-sized amount of ColourStylist CuticlePolisher with two sprays of ColourStylistRadianceAmplifier to create a beautiful polishing serum.
- From the bottom up, run fingers through the set to break up the curls and create voluminous width. Lace or tease under side of the hair for extra volume.
- Leaving your long clips in, give a final round of spray and remove clips to finish the look.

ABOUT PUREOLOGY SERIOUS COLOUR CARE®
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!® For more information visit Pureology.com <http://www.pureology.com/> or Like Pureology on Facebook <http://www.facebook.com/home.php#/pages/PureOlogy-Serious-Colour-Care/167> . Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

About Global Green USA
Global Green USA is the American affiliate of Green Cross International, founded by President Gorbachev, to foster a global value shift toward a sustainable and secure future. For 15 years, Global Green USA has been a national leader in advocating for smart solutions to global warming including green building for affordable housing, schools and communities that save money, improve health and create green jobs. Global Green USA has influenced more than $20 billion dollars for green building projects and educates millions of people about climate friendly solutions through its annual Red Carpet/Green Cars Oscars campaign. Global Green is also leading efforts to help rebuild a green New Orleans through its sustainable green village and green schools initiatives.

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