Whom You Know: Lenovo Tops Las Vegas Taxis with Human DO Devils During CES 2012

Thursday, January 12, 2012

Lenovo Tops Las Vegas Taxis with Human DO Devils During CES 2012

Beginning today, Lenovo’s team of DO Devils will help mark the PC company’s presence at the 2012 Consumer Electronics Show (CES) in Las Vegas, NV in a Vegas first by riding on top of taxis and limos driving down Las Vegas Boulevard and surrounding the Las Vegas Convention Center area, while using their Lenovo IdeaPad U300s Ultrabooks™ inspired by Intel technology.

"We’re focused on creating innovation for ‘doers,’ the people who are actively engaged in the world around them and who are using technology to get things done,” said Matt Bereda, Director of Consumer Marketing, Lenovo. “This program cuts through the clutter and really showcases our Lenovo IdeaPad U300s Ultrabook™ with its ultra-sleek design and ultra-responsive performance.”

The DO Devil embodies Lenovo’s “For Those Who Do,” global branding campaign, via extreme daredevils whose durable and portable Lenovo PC products enable them to keep Do-ing wherever they may be – in this case, cruising down Las Vegas Blvd. on the top of a taxis or limo.

Spot a DO Devil & Win

CES attendees and others who catch a DO Devil in action in Las Vegas on January 10-12 can enter the “Spot the DO Devil” contest. Simply take a picture of the DO Devil and send a tweet to @Lenovo including the photo and hashtag #SpotTheDoDevil. Each day, Lenovo will select nine photo entries as winners. Daily prizes include Lenovo U300s Ultrabooks™, $150 Lenovo.com store credits and two-night getaways at one of MGM Resorts International’s Las Vegas properties. Additionally, winners will have their photos featured on Lenovo’s Facebook page as part of the computer maker’s CES coverage.

Besides Las Vegas Blvd. and the Las Vegas Convention Center, the DO Devils can also be spotted around various MGM Resorts International properties, the official hotel partner of the “Spot the DO Devil” contest. Some of these locations include the Bellagio, MGM Grand, Aria, and Mandalay Bay, so make sure to keep an eye out for a Lenovo DO Devil for a chance to win one of the great prizes.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a $US21 billion personal technology company serving customers in more than 160 countries, and the world’s second-largest PC vendor. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.

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