Whom You Know: Take Control of Your Hair with Shape Control - Redken's NEW Texture Services to Achieve Waves, Curls or Straight Styles

Tuesday, January 31, 2012

Take Control of Your Hair with Shape Control - Redken's NEW Texture Services to Achieve Waves, Curls or Straight Styles

Achieve the hair you want with Redken’s new Shape Controlsystem, which is formulated without formaldehyde, and provides permanent thermal straightening, gorgeous curls or luscious waves. Shape Control is available only in Redken salons and can be adapted to the desires of the consumer, whether they’re seeking frizz control, straightening or curling effects.

There is a growing trend in the market for long-lasting smoothness in the US and Latin America. This is evident in the increase of keratin treatments offered in salons. According to a 2008 US market study:
- 37% of salons currently perform keratin treatments in their salons
- 29% are exploring the possibility of adding keratin services

As the popularity of the treatment has grown, so have health concerns about the ingredients used in it, including the cosmetic-grade solution of formaldehyde called Formalin.

“The majority of smoothing treatments (such as keratin treatments) currently available in salons are tied to serious health concerns about the ingredients used in it, including the cosmetic-grade solution of formaldehyde called Formalin,” says Elena Marchettini, Assistant Vice President of Brand Marketing. “Redken’s new Shape Control system features the benefits of a keratin treatment but is formulated without formaldehyde.”

Shape Control provides benefits to the consumer such as reduced styling time/improved manageability, reduction/elimination of frizz, and increased shine, softness and condition of the hair. The new texture range features Kera-Shape Complex technology that contains shaping agents for permanent smoothing or curling, cationic conditioners for moisture and shine and emollients for control and manageability. Shape Control is ideal for consumers who want the end result of long-lasting waves, curls, smooth or straight styles without compromising their health and condition of their hair.

Shape Control offers three permanent style-transforming techniques:

TECHNIQUE BENEFITS
Urban Curls

Thermally reconditions – hair feels softer, smoother, and shinier
Stylists can customize curl pattern [with curling iron] by placing and shaping curls based on client’s needs/hair type
Frizz control

Cold Smoothing

Relaxes curls
Reduces volume
Smoothes out frizz

Safe Straightening

Straightens hair [with straightening iron]
Provides volume and frizz control, even at high humidity levels
Thermally reconditions – hair feels softer, smoother, and shinier

To locate a Redken salon please log on to redken.com, like Redken on Facebook <http://www.facebook.com/redken> or follow us on twitter @Redken5thAve <http://www.twitter.com/redken5thave>

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/