Whom You Know: VAN TIBOLLI BEAUTY UNLEASHES NEW LINE, TIBOLLI, WITH THE HELP OF CELBRITY STYLIST CHARLIE PRICE Worldwide leader in professional hair taming develops new Trioxxy™-based product line, recommended by Whom You Know

Tuesday, January 31, 2012

VAN TIBOLLI BEAUTY UNLEASHES NEW LINE, TIBOLLI, WITH THE HELP OF CELBRITY STYLIST CHARLIE PRICE Worldwide leader in professional hair taming develops new Trioxxy™-based product line, recommended by Whom You Know

Tibolli (www.tibolli.com), the latest line of expertly-crafted hair care products from industry powerhouse Van Tibolli Beauty, is now available to professional stylists everywhere. The innovative products are formulated with the key ingredient, Trioxxy™- a synergy of keratin proteins that penetrate each hair strand, to repair damage and dramatically improve texture. The new line includes shampoos, conditioners, Trioxxy™ hair treatment, aftercare products, and hair tools. We tried the Obsessed Shampoo and Conditioner, Moisture Must and Lust, and Moisture Addiction and have had positive results, and these products especially make sense for these cold, dry winter months.

The edgy new line was recently launched with the help of internationally recognized hair stylist Charlie Price, who created looks for the Tibolli photo shoot that can be seen in the November 2011 issue of Beauty Launchpad. Price, who has over twenty years of experience, has won numerous industry awards and has been crowned NAHA Hairstylist of the Year in 2002, 2008 and 2011, as well as creating runway hair as lead stylist at New York Fashion Week for designers such as Cynthia Rowley, Jason Wu and Matthew Williamson. Price is also known for being runner up when he starred in the Bravo reality show Shear Genius 2. Partnering with Price to launch the Tibolli line was an obvious choice since his style coincides with Tibolli’s edgy juxtaposition.

“The purpose of this line is to exude confidence and sex appeal through hair” Van Tibolli, Founder and CEO explained, “This thinking is behind all aspects of the Tibolli line, from product formulation to the design of the bottles and even the images we use.” The results surpass expectations and now Tibolli is ready to introduce the world to modern glam, sex appeal and sophistication in a bottle.

The new line of products is currently available at select salons nationwide and images from the shoot, plus behind the scenes video are available by request.

ABOUT Van Tibolli Beauty (VTB)

Van Tibolli Beauty (VTB) is an international manufacturer of award winning hair care products including GKhair, distributed in over 55 countries worldwide. Operating from its corporate headquarters in Fort Lauderdale, Florida VTB reflects its namesake founder; a man with a vision who recognizes the need to fill a niche in the beauty world. VTB represents unique, smart and first-in class beauty solutions, providing all women the opportunity to feel beautiful.

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