Whom You Know: DAYLIGHT: CURVENY Curve New York February 21-23, 2012 at the Javits Center

Thursday, February 23, 2012

DAYLIGHT: CURVENY Curve New York February 21-23, 2012 at the Javits Center

It is all fashion, fashion, fashion at the Javits right now and you need to wear your Paul Mayers to get through it all! Sometimes fashion means fashion that most cannot see...but the very lucky can! We could not miss the Curve New York show while there, and saw some fantastic designs by many brands. Certainly Caroline Tannous was missed, but you will be hearing from her shortly on Whom You Know - you know she is the stellar designer behind the hottest lingerie brand in the world: Les Jupons de Tess of Paris. It is no secret she is our favorite.

We were thrilled to meet many more new exciting brands at CURVENY February 2012, and here is a list of what we think the top brands to watch are, in no particular order:

Gerbe

Bleuforet

Naked Princess

Fleur of England

Nadja Bandelier

Courtaulds

The Fringe New York

Karen Luu

Marigot

Arielle Shapiro/Ari Dein

Chantelle

Rosalind Adams for Garconne

We are not recommending or endorsing these brands-they just looked the best overall at first glance and we'd like to find out more from them the most as of right now.

If you do not see yourself on that list, do not take it personally! At the last trade show (not fashion) we offended some brands by not including them (!) - if you see yourself on the list, be reviewed and perhaps prove us right-and if you don't see yourself on the list, be reviewed and perhaps change our initial opinion! If we are contacting you at all we saw promise.

Stay tuned to Underneath it All for upcoming features!

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We previously told you in Upcoming Daylight:

What to expect and discover at the place to be for lingerie, swim and men’s elegance.

New Dates
CURVENV Las Vegas will take place on Saturday, February 11, 2012; Sunday, February 12, 2012; and Monday, February 13, 2012, and CURVENY New York will take place on Tuesday, February 21, 2012; Wednesday, February 22, 2012; and Thursday, February 23, 2012.

New Locations
CURVENV Las Vegas will be held at the luxurious Sands Expo at the Venetian Hotel in Las Vegas, and CURVENY New York will take place at the Javits Center North in New York City. Each venue is designed to maximize space while remaining friendly to both the buyers and exhibitors.

New Exhibiting Brands from All Over the World
With almost 60 new brands at the show, there is a lot to discover, with plenty of new products to enable retailers to surprise their customers on their showroom floor. Discover the new brands at CURVENV and CURVENY.

New Fall Winter 2012 Collections from More than 300 Brands
Sunny Tones, Gipsy influence, print assembling, liberated felinity, retro influence and more... these are the new trends that will be featured in the collections. Even basics will be revamped with a 2012 twist.

New Events
- More than 140 retailers are expected to win in both Las Vegas “Get Lucky ” raffle and New York “Get Spoiled” raffle. Prizes include either $1,000 worth of merchandise (retail) from participating brands or a brand new iPad 2 (20 available) which will contain contact information for every brand exhibiting at that show. It is a great opportunity for retailers to test a new brand or new style, or stay in touch with their favorite CURVExpo vendors with updated information and line sheets ready to go on an iPad.
- Hosiery and Men’s underwear two very strong categories in 2011. Because these categories will continue to grow in 2012, boosted by fashion and innovation, CURVExpo will feature top brands in each of these fields sharing with retailers the keys and factors to success.
- Expanding distribution to Europe or sourcing Fall/Winter 2013 fabrics for North American Brands or buying new brands for retailers: Mode City in Paris on July 7, 8, 9 is the show to attend. Marie Laure Bellon Homps, CEO of Eurovet, will present a lunch time seminar about all the good reasons to attend, with a chance to win a round trip to Paris.
- The So CURVE Fashion Show on Sunday Feb 12 at 7:30 will feature the Crazy Horse Paris at the MGM Hotel in Las Vegas. This unique event reveals the best collections through a one of a kind show combining a classy performance and memorable moments dedicated to women’s beauty.
- Debriefing retailers about Fall/Winter 2012 trends will guide their show visit and order taking; Debriefing the brands about Spring/Summer 2013 is a unique opportunity at this early stage of their design process; Catherine Rame from Carlin International Paris, the renowned Trends Agency, will be presenting.- How to get maximum publicity for your store without spending money. Ali Cudby, bestselling author of Busted! The Fab Foundations Guide to Bras That Fit, Flatter and Feel Fantastic; a hands on seminar in New York for retailers, with top stores sharing their own experience: Jourenlle, NY; Bellefleur, WA; Trousseau, VA.
- Jill Zarin, The Real Housewives of New York star will be presenting herself her new line Skeez Couture in New York On Feb 21.
- The famous Eveden‘s Fitting School , an overwhelming success in 2011, is coming back for both shows.

All the events above are RSVP events at CURVENV and CURVENY.

Newness, informative, entertaining a CURVExpo program for all the industry to make the most of their visit at the CURVE shows.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

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