Fast Forward to Spring with L'Eau de Chloe Says Peachy Deegan! Perfect for the Mild Winter we are having in Manhattan!
variation in the fresh air -spring is here says Peachy, by Chloe!
en francais, printemps means spring and this is the first fragrance of the season we absolutely love and you have to have it! L'Eau de Chloe is
layers of chiffon in bright sunlight. bare feet brushing long grass. the glow of dawn on the skin. chloé's signature scent opens a new chapter in its story. an aura delicate as a breath of air. like the original fragrance, this unique eau suggests rare elegance and surprising modernity. free, spontaneous, radiant femininity. meet l'eau de chloé…and say goodbye to winter! It reminds us of beautiful days at the Hillstead Museum in Farmington, Connecticut taking senior informal pictures for the yearbook and hunting for daisies.
l'eau de chloé
an original interpretation of the chloé rose
created in 2008 by michel almairac (robertet), chloé's signature fragrance attained classic status in a few short seasons. this city-chic rose scent, so instantly recognizable, now reveals itself in a new and different light. a declaration of freedom fresh from the chloé rose garden. the work of the same perfumer, l'eau de chloé contains an exceptional concentration of distilled rose water, which lends it a rare refreshing feeling. light as dew, this chypre rose seems suffused with pure oxygen. a delicate citrus harmony recalls summer's luscious ice-cool lemonades. at once spirited and elegant, airy and ethereal, the rose leaves a subtle presence on the skin. little by little, patchouli appears in sophisticated touches, evoking the luxury and perfection of wearing a flawlessly finished garment. the scent embodies a breath of fresh air and the promise of spring around the corner.
l'eau de chloé
an iconic bottle
shadowing the now familiar silhouette, l'eau de chloé reprises the pure lines of a luxurious glass cube. whereas the bottle of chloé eau de parfum is encased in the lustrous sheen of metal, this new interpretation is revealed through sheer, clear glass. the iconic ribbon, now with a soft green hue, echoes the spring freshness of the fragrance. finished with a silver metal cap, the spray is presented in an aniseed box, with the chloé logo embossed in white.
l'eau de chloé
a talented ambassadress
chosen for her natural beauty and her spontaneous personality, the french actress and model camille rowe-pourcheresse is the new face of l'eau de chloé. just 21 years old, she has already worked with the world's top fashion photographers, and was recently seen in the movie "our day will come", directed by romain gavras, and starring vincent cassel.
l'eau de chloé
bubbles of innocence
like the free-spirited scent itself, the advertising campaign for l'eau de chlo̩ Рa film by mario sorrenti and visuals by camilla akrans Рcaptures a delicate femininity. far from the city contraints, camille rowe-pourcheresse escapes into nature. a free, frank gaze. a joyous spontaneity. a light-as-air sensation. a sun-drenched beauty, at once pure and perfect.
casting
perfumer: michel almairac (robertet)
model: camille rowe-pourcheresse
film director: mario sorrenti
print photographer: camilla akrans
art director: ezra petronio
3.4 oz EDT: $85
1.7oz EDT: $65
6.7oz body lotion: $40
6.7oz shower gel: $30
2.5oz hand cream: $30
Available at all authorized Chloe retailers nationwide starting in February 2012.
