Whom You Know: MAYOR BLOOMBERG OUTLINES HOW TUESDAY'S GIANTS CELEBRATION COULD ADD $38 MILLION TO CITY'S BOOMING TOURISM INDUSTRY Costs of Parade Offset by Official Sponsors Nearly 50,000 Entered Sweepstakes for Tickets to Ceremony; Sweepstakes for Trip to Boston Will Begin on Wednesday

Monday, February 6, 2012

MAYOR BLOOMBERG OUTLINES HOW TUESDAY'S GIANTS CELEBRATION COULD ADD $38 MILLION TO CITY'S BOOMING TOURISM INDUSTRY Costs of Parade Offset by Official Sponsors Nearly 50,000 Entered Sweepstakes for Tickets to Ceremony; Sweepstakes for Trip to Boston Will Begin on Wednesday

Mayor Michael R. Bloomberg today announced that tomorrow’s ticker-tape parade in honor of the Super Bowl XLVI Champions New York Giants will have an economic impact of between $19 million and $38 million, depending on the number of spectators, which was estimated at between 500,000 and one million including Peachy Deegan. The parade will be yet another boost for the City’s thriving tourism industry; a record number of tourists – 50.5 million – visited New York City in 2011. Visitors spent an estimated $32 billion, up from $31.5 billion in 2010. It is estimated that about one-third of ticker-tape parade attendees will be visiting from outside New York City. 49,483 people entered this morning’s sweepstakes for tickets to tomorrow’sceremony at City Hall Plaza, at which the Mayor will present the Giants with Keys to the City.

“The Giants’ Super Bowl victory was an incredible win for our City – and now tomorrow’s ticker tape through the Canyon of Heroes will be another big win for New Yorkers and our small businesses,” said Mayor Bloomberg.

Tomorrow’s parade will begin at Battery Place and Washington Street at 11:00 AM and continue northbound up the Canyon of Heroes to Worth Street. The parade will be followed by a ceremony at City Hall Plaza, at which the Mayor will present the Giants with Keys to the City. Winners of the ceremony ticket sweepstakes will be notified beginning at 2:00 PM and will have to pick up their tickets at a location in Midtown by 8:00 PM Monday night.

The costs of the parade will be offset by the official sponsors, including: Duane Reade, Hackensack University Medical Center, Hospital for Special Surgery, MasterCard, MetLife, New York Presbyterian Hospital, Pepsi, PVH, Stop & Shop, Timex, Toyota, WFAN Radio and Walgreen’s.

The Giants victory also means that Mayor Bloomberg is collecting on the friendly wager he made with Mayor Menino prior to the game. Per the terms of the bet, a New Yorker will now win a Super Tour of Boston. New Yorkers can enter to win the trip viawww.nyc.gov, by calling 311 or texting 311692 beginning on Wednesday at 10:00 AM. Entrants must be 18 years or older, must reside within one of the five boroughs of New York City and may only enter once. The winner will receive:

Four roundtrip tickets on JetBlue
A two-night stay at the Ritz Carlton
Dinner for four at Legal Seafoods Harborside
Dinner for four at the Top of the Hub restaurant
Four tickets to a performance at the Citi Performing Arts Center
Four box seats at a Bruins or Celtics game at the TD Garden
A behind-the-scenes-tour of the newly expanded Isabella Stewart Gardner museum
A Duck Tour ride
A VIP tour of the personal diaries of John Adams, which inspired the HBO series, at the Boston Public Library, the first publically-support free city library in the world
A VIP tour of the Samuel Adams Brewery in Jamaica Plain
A photo with Mayor Menino

The parade is expected to involve multiple tons of confetti, as other ticker-tape parades have in years past:

Feb. 5, 2008 Giants Super Bowl Victory 36.5 tons
Oct. 30, 2000 Yankees World Series Victory 46.7 tons
Oct. 29, 1999 Yankees World Series Victory 57.4 tons
Nov. 16, 1998 John Glenn & NASA Astronauts Parade 12.9 tons
Oct. 23, 1998 Yankees World Series Victory 43.9 tons
Oct. 29, 1996 Yankees World Series Victory 50 tons

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Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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