PRADA: Redken's Runway Report from Milan with hair by Guido Our Coverage Sponsored by Topical BioMedics, Inc. (Topricin)
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Redken Creative Consultant Guido created a look that almost stole the Prada Fall 2012 show in Milan this afternoon, making all of the models into what he called “Virtual Princesses.” The futuristic, other-worldly, two-toned look provided the perfect contrast to Miuccia Prada’s restrained yet lavish collection.
“All hair is away from the face – there’s no emotion and all of the personality is taken away. I envisioned the way a ‘virtual girl’ is drawn in a cartoon. Then I added these different colored extensions – white, red and black, which adds to the synthetic feeling of the hair. I used colors which looked most dramatic against each of the models’ real hair. The different colors give you that pop of fakeness so we’re not talking about reality. Like a futuristic princess.”
–Guido, Redken Creative Consultant
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