Primer Hydrating Tonic by Elena Rubin Skincare Recommended by the Gorgeous Women of Whom You Know! Whom You Know is Pleased to Kick Off Our Coverage of Elena Rubin Skincare
My skin is so dry, especially this time of the year. It needs major hydration in order for me to look my best everyday. Elena Rubin's Primer Hydrating Tonic works wonders on my skin! Upon application, you can feel it penetrating deeply into your skin! The primer has such a great scent too! Unlike most primers, this one is in a spray bottle which I really love, especially for when I travel. Because of its anti microbial qualities, it leaves my skin feeling clean, clear and ready for makeup! This is the perfect product to use everyday, and I plan to do exactly that!
Beat those winter skin blues with Elena Rubin’s Skincare. Down in SoHo, these products have an interesting story. The Primer Hydrating Tonic is great for after you have cleaned your face at night or the morning. This Organic toner does exactly what it says. It hydrated my skin which is super dry an flaky from this strange warm and cold winter we are having. It also restores the balance and helps keep my skin looking fresh and clean. If you are a frequent traveler for work or pleasure, you will love this product as it boasts that it help restore balance to your skin after being in a multiple of cities with different water supplies and eco-systems. I love it because it sprays on, keeps my skin smelling fresh and rectifies the dry flaky skin.
We just love Elena Rubin Skincare, a holistic skincare company. We especially love the Primer, hydrating tonic. This toner spray gets your skin ready for the day or night with its hydrating antimicrobial power. You can use this spray after washing your face and it will feel soft and hydrated. We also loved using it before we put on our makeup. It really gave us a clean, soft base to start our regime. We also love the way it smells, making our skin feel amazing. Highly recommended for dry skin and those who travel, this Primer has now become one of our go to products.
Elena Rubin Primer is a hydrating tonic. What this means is that after you have cleansed your face, your moisture will be restored. It takes away that dry feeling. It is spray that penetrates deeply to restore your skin to hydration post-cleansing. It provides anti-microbial action to keep your skin healthy and clear. If you have dry skin or travel a lot, thus is for you. It even works for those who wash their faces in three different cities per week. Every woman needs a clean face--but this product is a must to keep from feeling dry.
I absolutely love this tonic by Elena Rubin. I don't always use a tonic while cleansing my face. I am so upset at myself for not doing this sooner. I couldn't believe how soft my skin was after the first application. The more I used it, the better my skin looked and felt. Plus, I love the light floral scent. I couldn't get enough of it. I don't think I can go without this product anymore. I know I will have to stock up for myself. Plus, this would make a perfect gift.
***
Primer is a toner that soothes while intensely hydrating skin with ingredients such as heavy water, hyaluronic acid, and borage oil. The natural scent is of cucumber, myrrh and honey. Primer is a client favorite, and fans have reported buying multiples for use on their bodies as well.
***
Elena Rubin, rising champion of holistic beauty, has launched a new wellness collective in Soho, New York. The space, located at 596 Broadway, Suite 302, between Houston and Prince Sts., is called the Ethos Wellness Collective (“Ethos”), and is anchored by Elena Rubin Skincare, the holistic facial studio founded by its namesake.
About Elena Rubin
After leaving a high-pressure career in investment banking, Elena Rubin (known among clients simply as “Elena”) became a licensed aesthetician. She completed an apprenticeship with Lulu Rios-Hollmann of Scientifica Skincare.
Having earned a bachelor’s degree in engineering and an M.B.A. from Harvard Business School, Elena put her high-caliber background into action. She partnered with a industry leading laboratory in Arizona to develop a line of botanical and highly effective skincare products.
On April 4, 2010, Elena Rubin Skincare launched its first studio at 594 Broadway, Suite 905.
About Our Facials
In their short lifecycle to-date, Elena Rubin facials have gained a reputation for a high level of detail and comfort. Clients also report increased hydration and smoothness for up to eight weeks following the Elena Rubin Signature Facial, a pampering treatment that takes up to two-and--half hours to administer.
From the start, Elena Rubin’s clientele included A-list models who needed to emerge from her studio both runway- and catalog-perfect. Elena developed her extractions to be exceedingly gentle but also thorough. “Sometimes, my clients don’t even know that their extractions have begun. I once removed a 12-year-old blackhead: my client thought it was a birthmark,” she says.
Elena’s clientele is varied. Her expertise encompasses skin troubled by rosacea, acne, and other issues common to women 40-and-under. It also extends to women with aging and dehydrated skin, including one client’s 75-year-old mother. To assist herself in healing skin, Elena Rubin uses a wide array of state-of-the-art techniques and products, including her own.
About Our Pure Product Formulations
Elena Rubin’s Pure Product Formulations are rich in healing flavanoids, xanthones, and ceramides. None of the products contain toxic sulfates, parabens, artificial colors and fragrances, or other low-grade fillers typical of commercial skincare products. In addition, all Elena Rubin products are Chirally Correct™, and which indicates that any harmful isomers have been chirally separated and eliminated. As a result, clients receive the benefit of all nutrients and moisturizers—without unintended side effects.
“The ingredients in my products are as powerful as prescription medications, but they work in complete harmony with your body,” says Elena. The products are also pH-balanced for maximum hydration. After use, customers report their skin to be notably softer and healthier.
About Ethos
Ethos Wellness Collective (“Ethos”) is Elena Rubin’s vision of a place where busy New Yorkers can heal themselves inside and out. The holistic-minded facialist calls it a “space to evolve.” The philosophy of the space is that human beings are naturally designed for resilience, strength, and vibrancy, and that healers can help facilitate the re-emergence of these natural traits.
Ethos has a serene lounge, and eight purpose-built practice rooms. Practitioners include massage therapists, Reiki Masters, holistic nutritionists, pilates instructors, and transformational healers.
Ethos was beautifully renovated in early 2011, and opens to the public on July 1.
About Elena Rubin Skincare
Elena Rubin Skincare encompasses both a facial studio and botanical product line based in Soho, New York City. For more information, visit www.elenarubin.com.
