Whom You Know: PUREOLOGY HYDRATE FOR DRY COLOUR-TREATED HAIR IDEAL FOR WINTER SAYS WHOM YOU KNOW

Monday, February 6, 2012

PUREOLOGY HYDRATE FOR DRY COLOUR-TREATED HAIR IDEAL FOR WINTER SAYS WHOM YOU KNOW

Help dry, colour-treated hair retain its fresh-from-the-salon vibrancy with ZeroSulfate® shampoos containing the exclusive AntiFadeComplex® by Pureology! These 100% vegan, ultra hydrating formulas offer extraordinary colour protection and superior hydration.

Anti Fade Complex®

Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, plus Vitamins C & E

· Neutralizes free radical damage

· Maximizes colour retention

Advanced Hydrating Micro-Emulsion Technology

Tiny molecules penetrate the hair shaft to:

· Strengthen and improve hair condition

· Enhance colour radiance

· Deeply hydrate

· Revitalize dry, parched hair

Multi-Weight Protein Complex

Soy, Oat and Wheat

· Strengthens, rebuilds and repairs

More benefits…

· Helps add touchable softness back to dry, brittle hair

· Rehydrates hair parched by sun and environmental aggressors

Zero Waste Shampoo and Condition Packaging

· Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle

· Bottles feature the latest FDA-approved, 50% post-consumer recycled High-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability.

· For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers. Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.

End of Life

· Pureology Shampoo and Condition bottles are 100% recyclable. Pureology encourages everyone to recycle empty bottles.

Hydrate Shampoo $27.00 (8.5oz)

Features

Benefits

ZeroSulfate

Sulfate-free, salt-free, colour-preserving formula derived from coconut, corn and sugar

· Concentrated formula

· Luxurious lather, easy rinsing

· Extra gentle cleansers

· Does not strip colour

Natural Plant Extracts

Rose, Sandalwood and Green Tea

· For concentrated natural conditioning

Signature Aromatherapy Blend

Ylang Ylang, Bergamot, Anise and Patchouli

· Luxurious fragrance for a multi-sensorial, spa-like experience

Usage

· Apply to wet hair and lather. Rinse. Repeat if necessary

Hydrate Condition $27.00 (8.5oz)

Features

Benefits

Jojoba Esters and Shea Butter

· Intensely hydrate without weighing hair down

Natural Plant Extracts

Peppermint, Sage and Rosemary

· For concentrated natural conditioning

Signature Aromatherapy Blend

Peppermint and Corn Mint Essential Oils

· Awakens the sense with an energizing, refreshing fragrance

More benefits…

· Replenishes parched hair with movement and manageability

· Rehydrates lightened and chemically relaxed hair

· Minimizes static

Usage

· Massage gently into hair and scalp. Wait 1–2 minutes. Rinse. For sensitive scalp, rinse after 30 seconds.

Hydrate LightCondition $27.00 (8.5oz)

Features

Benefits

Jojoba Esters and Shea Butter

· Intensely hydrate without weighing hair down

Natural Plant Extracts

Peppermint, Sage and Rosemary

· For concentrated natural conditioning

Signature Aromatherapy Blend

Peppermint

· Awakens the sense with an energizing, refreshing fragrance

· Little-to-no tingling sensation for sensitive scalps

More benefits…

· Featherlight formula formulated exclusively for fine hair types

· Leaves hair bouncy and touchably soft, never weighed down

· Minimizes static

Usage

· Massage gently into hair and scalp. Wait 1–2 minutes. Rinse. For sensitive scalp, rinse after 30 seconds.

Hydrate HydraWhip $50.00 (5.2oz)

Features

Benefits

Avocado, Shea, Jojoba and Mango Butters

· Moisturize and deeply replenish parched strands without weighing hair down

· Detangle, condition and add intense shine

· Provide slip and suppleness

Natural Plant Extracts

Peppermint, Sage and Rosemary

· For concentrated natural conditioning

Signature Aromatherapy Blend

Rose, Plumeria, Sandalwood, Amber, Vanilla

· Luxurious fragrance for a multi-sensorial, spa-like experience

More benefits…

· Dramatically improves moisture content

· Improves movement and manageability

· Gives hair a shiny finish and soft, touchable feel

Usage

· Apply to clean, damp hair and comb through. Leave on 2-5 minutes. Rinse.

Hydrate ShineMax $18.00 (2.5oz)

Features

Benefits

Multi-weight Silicones

Selected blend of the most technologically advanced silicones

Tiny silicone molecules penetrate deep into hair shaft to:

· Eliminate frizz

· Improve smoothness

Lightweight silicone molecules protect the outer surface of the hair shaft to:

· Enhance colour retention

· Increase colour vibrancy

· Create instant light-reflecting shine

Natural Plant Extracts

Mushroom Blend (Shiitake, Mannentake and Mucor Miehei)

· Antioxidant rich

· Help protect hair colour

Signature Aromatherapy Blend

Bergamot, Orange Blossom, Thyme, Cardamom and Cinnamon

· Luxurious fragrance for a multi-sensorial, spa-like experience

More benefits…

· Increases elasticity and suppleness

· Instant smoothing

Usage

· Distribute 2–3 drops through damp hair. Style. For extra slip and shine after shampooing, mix 2–3 drops into your favorite Pureology® conditioner. Finish with 1–2 drops on dry hair, as necessary. Do not rinse.

Launch/Availability: 2001 (Hydrate Shampoo, Condition, ShineMax) and 2010 (Hydrate LightCondition and HydraWhip) in salons nationwide.

About Pureology All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!® For more information visit www.pureology.com and like Pureology on Facebook.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/