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Wednesday, February 15, 2012

Redken Color Extend Unsurpassed Haircolor Protection Highly Recommended by Whom You Know

It is February in Manhattan...yesterday was Valentine's Day...and we have a question for you.  Are you loving your hair enough?  We strongly suggest you try Color Extend by Redken-this outstanding line features exclusive new Interlock Protein Network (IPN) technology and Fade Resist Complex with powerful micro-net technology and UV filters help lock in and lock out color aggressors. Haircolor looks vibrant and radiant with mirror-like shine. Protect your hair from the elements and stay in love with it!

Technology & Product Details:
IPN Technology
THE POWER OF THREE
3 Ingredients + 3 Layers of the Hair = 3 Powerful Benefits

The Interlock Protein Network™ is comprised of three ingredients that work together in the wet and dry phases to repair hair from the inside out.

o Keralink™ -- a specialized protein co-polymer that acts in the wet phase by binding moisture to hair while strengthening deep within the hair fiber

o Amino acids and protein – act together in the dry phase creating an ionic bond with hair’s keratin to rebuild surface protection and help enhance hair’s texture and shine.


These three ingredients work together in two phases to strengthen the hair from the inside out.

Over time as you use the shampoo and conditioner, a cumulative effect results in improved cosmeticity, manageability and shine.

In addition to the direct benefits IPN has on the hair fiber, it also acts as a transversal delivery system that is designed to work with our range specific haircare technology complexes to bring these active ingredients deeper into the fiber than before.
Formulated with Fade Resist Complex
STABILIZE: Micro-net technology seals in color & repels color fading agents
GUARD: UVA & UVB filters deliver anti-fade protection
PRESERVE: Cranberry Oil conditions for intense color vibrancy
MAXIMIZE: Fortifies hair to help strengthen and support

[1]

Why Color-Treated Hair Needs Protection:

57% of women in the US age18-64 have colored their hair in the past year[2], and they desire protection to secure intense, long-term color reflection and endurance:
Color-treated hair is vulnerable to aggressors that can cause it to fade, be dry, and look dull
Excessive contact with mineral-rich water through frequent washings can strip away haircolor’s vibrancy
Exposure to damaging UV rays also contributes to color fading and degradation
Because of its reaction to these factors, color-treated hair needs products that are specifically formulated to fight aggressors and preserve its vibrancy



Color Extend Collection:

Cleanse:
Color Extend Shampoo with IPN: Gently cleanses while providing anti-fade protection, increased vibrancy and shine to color-treated hair. Tip: Use Color Extend Shampoo to help lock out fading agents, like minerals and chemicals found in tap water, and extend the life of color.

Condition:
Color Extend Conditioner with IPN: Detangles and provides protection from fading agents while restoring color vibrancy. Tip: Use Color Extend Conditioner after every shampoo to keep color-treated hair strong, replenished and super shiny.

Treat:
Rich Recovery: Provides anti-fade protection, improved manageability and intense replenishment to color-treated hair. Tip: Use Rich Recovery at least once a week to provide strengthening replenishment that will keep hair healthy and “color ready” for the next appointment.
Total Recharge: Detangles, strengthens, and reinforces the cuticle while revitalizing color-treated hair with powerful protection and radiant shine. Tip: Spray Total Recharge all-over damp hair each day to help safeguard strands from damaging UVA and UVB rays and protect haircolor.



Launch: September 2011[3]



Suggested Retail Pricing:
Color Extend Shampoo with IPN: $13.50 (10.1oz)
Color Extend Conditioner with IPN: $14.50 (8.5oz)
Color Extend Rich Recovery: $15.00 (8.5oz)
Color Extend Total Recharge: $16.00 (5.0oz)



Available:

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, Like Redken on Facebook or follow us on Twitter @Redken5thAve



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[1] Compared to other Redken haircare products


[2] US Haircolor Incidence Survey, 2008


[3] Color Extend Shampoo and Conditioner were re-launched in September 2011 to include IPN. Color Extend Rich Recovery, Total Recharge and Shine Enrich were launched in March 2009

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