Whom You Know Announces it's ABC and you know that stands for Another Brilliant Campaign: the final L'Eau de Chloé TV Spot
Like the free-spirited scent itself, the advertising campaign for L'Eau de Chloé, a film by Mario Sorrenti, captures a delicate femininity far from the city constraints as Camille Rowe-Pourcheresse escapes into nature. A free gaze. A joyous spontaneity. A light-as-air sensation. A sun-drenched beauty, at once pure and perfect. You know we loved this scent since we tried it earlier this month:
...and look, it is working as we have had a mild February!
Variation in the fresh air
layers of chiffon in bright sunlight. bare feet brushing long grass. the glow of dawn on the skin. chloé's signature scent opens a new chapter in its story. an aura delicate as a breath of air. like the original fragrance, this unique eau suggests rare elegance and surprising modernity. free, spontaneous, radiant femininity. meet l'eau de chloé…
l'eau de chloé
an original interpretation of the chloé rose
created in 2008 by michel almairac (robertet), chloé's signature fragrance attained classic status in a few short seasons. this city-chic rose scent, so instantly recognizable, now reveals itself in a new and different light. a declaration of freedom fresh from the chloé rose garden. the work of the same perfumer, l'eau de chloé contains an exceptional concentration of distilled rose water, which lends it a rare refreshing feeling. light as dew, this chypre rose seems suffused with pure oxygen. a delicate citrus harmony recalls summer's luscious ice-cool lemonades. at once spirited and elegant, airy and ethereal, the rose leaves a subtle presence on the skin. little by little, patchouli appears in sophisticated touches, evoking the luxury and perfection of wearing a flawlessly finished garment.
l'eau de chloé
an iconic bottle
shadowing the now familiar silhouette, l'eau de chloé reprises the pure lines of a luxurious glass cube. whereas the bottle of chloé eau de parfum is encased in the lustrous sheen of metal, this new interpretation is revealed through sheer, clear glass. the iconic ribbon, now with a soft green hue, echoes the spring freshness of the fragrance. finished with a silver metal cap, the spray is presented in an aniseed box, with the chloé logo embossed in white.
l'eau de chloé
a talented ambassadress
chosen for her natural beauty and her spontaneous personality, the french actress and model camille rowe-pourcheresse is the new face of l'eau de chloé. just 21 years old, she has already worked with the world's top fashion photographers, and was recently seen in the movie "our day will come", directed by romain gavras, and starring vincent cassel.
l'eau de chloé
bubbles of innocence
like the free-spirited scent itself, the advertising campaign for l'eau de chloé – a film by mario sorrenti and visuals by camilla akrans – captures a delicate femininity. far from the city contraints, camille rowe-pourcheresse escapes into nature. a free, frank gaze. a joyous spontaneity. a light-as-air sensation. a sun-drenched beauty, at once pure and perfect.
casting
perfumer: michel almairac (robertet)
model: camille rowe-pourcheresse
film director: mario sorrenti
print photographer: camilla akrans
art director: ezra petronio
The L'Eau de ChloéTV Spot
Download the Video
http://dl.free.fr/rmq7dip1m
Find on Youtube
http://qikr.co/asbw9
Find on the Chloé website
www.chloe.com/eau
layers of chiffon in bright sunlight. bare feet brushing long grass. the glow of dawn on the skin. chloé's signature scent opens a new chapter in its story. an aura delicate as a breath of air. like the original fragrance, this unique eau suggests rare elegance and surprising modernity. free, spontaneous, radiant femininity. meet l'eau de chloé…
l'eau de chloé
an original interpretation of the chloé rose
created in 2008 by michel almairac (robertet), chloé's signature fragrance attained classic status in a few short seasons. this city-chic rose scent, so instantly recognizable, now reveals itself in a new and different light. a declaration of freedom fresh from the chloé rose garden. the work of the same perfumer, l'eau de chloé contains an exceptional concentration of distilled rose water, which lends it a rare refreshing feeling. light as dew, this chypre rose seems suffused with pure oxygen. a delicate citrus harmony recalls summer's luscious ice-cool lemonades. at once spirited and elegant, airy and ethereal, the rose leaves a subtle presence on the skin. little by little, patchouli appears in sophisticated touches, evoking the luxury and perfection of wearing a flawlessly finished garment.
l'eau de chloé
an iconic bottle
shadowing the now familiar silhouette, l'eau de chloé reprises the pure lines of a luxurious glass cube. whereas the bottle of chloé eau de parfum is encased in the lustrous sheen of metal, this new interpretation is revealed through sheer, clear glass. the iconic ribbon, now with a soft green hue, echoes the spring freshness of the fragrance. finished with a silver metal cap, the spray is presented in an aniseed box, with the chloé logo embossed in white.
l'eau de chloé
a talented ambassadress
chosen for her natural beauty and her spontaneous personality, the french actress and model camille rowe-pourcheresse is the new face of l'eau de chloé. just 21 years old, she has already worked with the world's top fashion photographers, and was recently seen in the movie "our day will come", directed by romain gavras, and starring vincent cassel.
l'eau de chloé
bubbles of innocence
like the free-spirited scent itself, the advertising campaign for l'eau de chloé – a film by mario sorrenti and visuals by camilla akrans – captures a delicate femininity. far from the city contraints, camille rowe-pourcheresse escapes into nature. a free, frank gaze. a joyous spontaneity. a light-as-air sensation. a sun-drenched beauty, at once pure and perfect.
casting
perfumer: michel almairac (robertet)
model: camille rowe-pourcheresse
film director: mario sorrenti
print photographer: camilla akrans
art director: ezra petronio
The L'Eau de ChloéTV Spot
Download the Video
http://dl.free.fr/rmq7dip1m
Find on Youtube
http://qikr.co/asbw9
Find on the Chloé website
www.chloe.com/eau
