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Monday, March 26, 2012

Clinique Even Better Makeup SPF 15, Highly Recommended by Whom You Know: A Foundation That Virtually Erases Uneven Skin Tone Now, With 30 Shades To Address A Diverse Range Of Skin Tones

It's spring, Manhattan!  Even though there is a chill back in the air today, the seasons are changing.  And you know we always think it is a good idea to consider changing your makeup too with the change of the seasons.  Time and time again, Clinque proves to us that their foundations are among the very best and Peachy Deegan uses them more than any other brand of foundation, and she has for years.  (She also likes Estee Lauder-but they are the same family!) Today we are pleased to introduce to the fantastic Clinique Even Better Makeup SPF 15, which of course incorporates their famous Even Better line of evening out your face tone.   And with 30 shades, there literally is a shade for everyone!  We recommend using something slightly darker as we head towards summer because we like to look a little tan without the sun damage-you know who started that trend of tanning-Coco Chanel of course!  And, the Clinique Even Better Makeup SPF 15 has a SPF factor which will protect you.  Step outside into the spring sunshine looking your best-and only you will know it is thanks to Clinique.  The world will think you just have flawless skin!


THE TRUTH ABOUT HYPERPIGMENTATION 

FACT: 1 in 4 women are concerned with hyperpigmentation, an increase in the skin’s normal colour in a particular area.[1] For many women, spots and discolouration have become just as concerning as wrinkles. In fact, in a recent study uneven skin tone was noted to be the second most important skin care concern following lines and wrinkles.[2] Thankfully, Clinique offers a makeup that treats this skin care concern immediately and over time, Even Better Makeup SPF 15. 



COVER AND TREAT 

Clinique Even Better Makeup SPF 15, a lightweight, oil-free liquid foundation, is Clinique’s first dermatologist developed makeup that helps restore uneven skin tone and diminish the look of discolouration with continued use. Hyperpigmentation is a common first sign of aging caused from sun damage or acne scarring and is usually seen in the form of age spots, brown spots and dark patches. The experts at the Clinique Laboratories have brought this powerful treatment technology to a makeup - offering a product line specifically designed for women looking to not just cover up but also treat the appearance of dark spots caused by hyperpigmentation immediately and over time. With an additional 10 new shades, Even Better Makeup’s 30 different shade offerings address a diverse range of skin tones. 



Even Better Makeup SPF 15 immediately creates smooth, even looking skin tone, while a targeted blend of ingredients helps correct the appearance of discolouration over time. A potent, antioxidant cocktail of ingredients consisting of a highly active Vitamin C complex helps correct uneven skin tone with continued use, providing women with brighter, more even looking skin tone even when not wearing makeup. Combined with Vitamin E, mushroom yeast extract, natural grapefruit peel and white birch extracts, these powerful ingredients work together to help break up and banish the appearance of existing uneven skin tone, all while helping to prevent future discolouration. The visible signs of sun damage, dark patches, age spots and acne scarring are significantly and virtually erased, revealing skin with noticeably improved radiance and clarity. And once applied, this mineral enriched formula leaves skin tone looking brighter and beautifully even. 



And, to help prevent the visible effects of UV sun damage, this breakthrough formulation also includes broad spectrum SPF 15, a blend of chemical (octinoxate) and physical sunscreens (zinc oxide and titanium dioxide). Even Better Makeup SPF 15 is designed for dry combination and oily skin types for women of any age. The foundation feels comfortable on the skin and delivers moderate to full coverage with a natural, smooth, matte finish. 



Allergy Tested. 100% Fragrance Free. Non-acnegenic. Oil-Free. Dermatologist Developed. Ophthalmologist Tested. 

Even Better Makeup SPF 15 is available at Clinique counters nationwide and at www.clinique.com for a suggested retail price of $26.00. 




[1] NPD Skin Care Annual Report, 2007 


[2] ELC US Segmentation Study, May 2006

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