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Friday, March 2, 2012

Fluoride for Your Teeth… Calcium for Your Bones… Introducing Chromatics for Your Hair!

Fortify your hair like never before with NEW Chromatics Prismatic Permanent Color. Redken’s breakthrough professional formula offers an incredible range of benefits, fortifying every strand and giving you incredible color results. NEW Chromatics Prismatic Permanent Color leaves hair 2X more fortified[1] <#_ftn1> , with zero ammonia, up to 100% gray coverage and a luxurious product experience.

“Redken’s NEW Chromatics Prismatic Permanent Color leaves my clients’ haircolor so vibrant – they love it!” says Tracey Cunningham, Celebrity Colorist and Redken Creative Consultant for Color. “My clients love how shiny and conditioned their hair feels. It takes them straight from the salon to the red carpet.”

Chromatics prismatic permanent haircolor uses ODS² (Oil Delivery System) + Protein Extract Technology, a breakthrough new salon color technology exclusive to Redken. Hair is enveloped in a layer of protective oil, while long-lasting color dyes and protein extracts are propelled remove deep into every strand. The result is hair that looks and feels stronger, with brilliant color.

“So many of my clients stick to a strict 4-6 week schedule for coloring their hair. With NEW Chromatics, they’re fortifying their hair with every visit,” says David Stanko, Color Consultant for Redken. “Chromatics is great for providing 100% gray coverage, conditioned high-shine color and rich even results from root to tip.”

Maintain your beautiful color at home with Pureology <http://www.pureology.com> for guaranteed longer lasting haircolor or with the Redken Color Extend <http://www.redken.com/products/haircare/color-extend> regimen.

To locate a Redken salon please log on to redken.com. For more information visit Redken.com <http://www.redken.com> , Like Redken on Facebook <http://www.facebook.com/redken> or follow us on twitter @Redken5thAve <http://www.twitter.com/redken5thave>





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[1] <#_ftnref> Fortifies the cuticle for two times less breakage when using Chromatics permanent haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo

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