Whom You Know: SACAI and YSL: Redken's Runway Report from Paris with hair by Guido

Wednesday, March 7, 2012

SACAI and YSL: Redken's Runway Report from Paris with hair by Guido

If the look Redken Creative Consultant Guido created at the Sacai Fall 2012 show yesterday morning was “an innocent ponytail with a dark edge,” then the slicked-back Yves Saint Laurent Fall 2012 look he created later in the afternoon was definitely all dark edge, bordering on dominatrix. His tight, sleek hairstyle combined with the blood-red lacquer lip were essential to the complete look of the darkly sensual, leather and chain-mail clad woman designer Stefano Pilati had in mind for his last YSL show.

SACAI

“The inspiration for this look was a young girl who’s a little naïve, never cut her hair before. I added extensions to all of the girls so their hair was very long and then pulled it back into a messy ponytail – the girl is innocent with an edge. This is a kind of dark innocence though, a young gothic look.”
–Guido, Redken Creative Consultant

Redken Products:

-wool shake 08 gel-slush texturizer
-powder grip 03 mattifying hair powder
-forceful 23 super strength finishing spray

Create the Look:
Apply wool shake 08 gel-slush texturizer all over damp hair to provide texture and blow dry with a flat boar bristle brush.
Create a messy center part and pull hair into a low ponytail, securing with an elastic.
Shake a small amount of powder grip 03 into hands and work into the roots and crown, undoing some of the hair at the top to create a messy look. Take out some of the pieces framing the face as well.
Spray the wisps of hair around the face with forceful 23 hairspray.

YVES SAINT LAURENT

“The look at YSL today was inspired by a kind of Helmet Newton beauty. It is very tough-chic and futuristic; I like to describe the look as ‘bladerunner-esque.’”
–Guido, Redken Creative Consultant

Redken Products:
-hardwear 16 super-strong sculpting gel

-glass 01 smoothing serum

Create the Look:

1. Start with clean, dry hair.

2. Section hair starting at the nape of the neck and apply hardwear 16 gel from roots to ends of each section, using a wide toothed comb or rake through with fingers so it is slicked back, but not super-smooth.

3. Continue in sections from the back up to the front.

4. Gather hair back into a tight ponytail at the nape, secure with elastic and twist hair into a flat knot, securing with open fasteners.

5. Finish with glass 01 smoothing serum for an extra glossy finish.

Looking for the latest in hair fashion? For more information visit Redken.com to locate a salon, Become a Redken Facebook Fan or follow us on Twitter @Redken5thAve

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

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"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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President, Belleek Group North America
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"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/