Whom You Know: Anna's Ginger Thins Highly Recommended by Whom You Know!

Wednesday, April 4, 2012

Anna's Ginger Thins Highly Recommended by Whom You Know!

I have always loved gingerbread cookies, and I love baking and eating them around the holidays. With Anna's Ginger Thins, I can enjoy that lovely gingerbread flavor any time of the year! They are so light and crisp too! It makes it very difficult to put down a box. They are perfect as a snack, and they help to satisfy that sweet-tooth craving! They also go perfectly with a cup of coffee, tea, or hot cocoa. However you choose to eat them, one thing is for sure - you will love them!

Anna's Ginger Thins are delightful! Crisp and with just the right amount of spice, they really please the palate. The Ginger Thins owe their perfect crispness to a high-speed baking technique. The balance of spices (cinnamon, ginger and cloves) is just right. I enjoyed a couple on their own for an afternoon pick-me-up and I also tried them crumbled on top of vanilla ice cream. Both ways were highly enjoyable! My next mission is to try them crumbled up and made into a pie crust...perhaps a peach pie? Ooh, just the thought makes my mouth water. I think I will go grab a Ginger Thin and think it over...

Anna's Ginger Thins have long been a favorite of mine. These cookies originated in Sweden. What I love about them is that they are very thin and very gingery. They are spicy. And tangy. They have a special crunch. If you like ginger bread, you will love these.

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With more than 75 years of experience baking Europe’s favorite cookies, Lotus Bakeries announced today the release of new packaging for Anna’s Thins, available throughout North American markets this month. The new packaging was created by award-winning design firm Turner Duckworth for all four Anna’s Thins flavors: Ginger Thins, Almond Thins, Orange Thins and Chocolate Mint Thins.

Anna’s Thins are known around the world for its 100 year-old secret family cookie recipe, which originated in Sweden by the Karlsson family in 1929. Today, more than 1 billion Anna’s Thins are sold globally, making them the world’s best selling ginger thins. Baked in Sweden using all natural ingredients, Anna’s Thins are perfectly thin and deliciously crisp.

Anna's Thins new look, created by world-renowned San Francisco-based design firm Turner Duckworth, looks back to the brand's heritage. The logo has been refined and restored and new photography reinforces the appeal of these unique cookies and their distinctive flavors. The new design revitalizes the brand with authentic and relevant meaning, with an eye toward attracting a broader audience.

"We focused on the unique shape and ritual of eating Anna's cookies. The cookie cutter appears to have actually cut the window in the packaging, revealing the cookies inside. We turned a potential negative—broken cookies— into a positive, by observing Swedish folklore and inviting people to make a wish," said Sarah Moffat, Turner Duckworth Creative Director.

“We are excited to announce the launch of the new Anna’s Thins packaging,” said Marco de Leeuw, Executive President of Lotus Bakeries North America. “The Turner Duckworth design team has done an excellent job of honoring – yet energizing – the look and feel of the original Anna’s Thins, which many have grown to know and love.”

To commemorate this significant occasion, Lotus Bakeries and Turner Duckworth have designed a special collector’s edition Anna’s tin, which will be included for a limited-time in all Anna’s Thins three-package trays at retailers across North America. Anna’s customers can also order a Collector’s Edition Tin through the website www.annasgingerthins.com

Look for the new Anna’s Thins packaging this fall at major grocery, drug and specialty stores throughout the U.S. To learn more about the new Anna’s Thins packaging, please visit www.annasgingerthins.com.

About Lotus Bakeries

For information about Lotus Bakeries, please visit www.lotusbakeries.com or call 800-422-2924.

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